Peer reviewedERIC Number: EJ552335
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University.
Little, Michale W.; O'Toole, Dennis; Wetzel, James
Journal of Marketing for Higher Education, v8 n2 p37-51 1997
A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for students in terms of increased services, enhanced professional experiences, and skill development. (MSE)
Descriptors: Academic Persistence, Business Administration Education, College Attendance, College Choice, Comparative Analysis, Educational Quality, Higher Education, Majors (Students), Marketing, School Holding Power, State Universities, Student Attitudes, Student Costs, Student Recruitment, Student Surveys, Tuition
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
