Image Gap Analysis: A Pilot Study.

Stevens, Robert E.|And Others

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Peer reviewed

ERIC Number: EJ536050

Record Type: Journal

Publication Date: 1996

Pages: N/A

Abstractor: N/A

Reference Count: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

Image Gap Analysis: A Pilot Study.

Stevens, Robert E.; And Others

Journal of Marketing for Higher Education, v7 n3 p95-102 1996

A survey of 375 businesses within the target area of a university's business school revealed attitudes about university relative to 19 institutional image criteria; and which university the businesses would recommend to students planning to major in specific business areas. Implications for defining and refining institutional image and for marketing efforts are drawn. (MSE)

Descriptors: Business Administration Education, Community Attitudes, Higher Education, Institutional Characteristics, Marketing, Public Opinion, Student Attitudes, Surveys

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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