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ERIC Number: EJ536044
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
Educational Choices of Adult Learners.
Buckley, Patrick G.; And Others
Journal of Marketing for Higher Education, v7 n3 p1-14 1996
A survey of 194 adult community college students and potential students in Ontario (Canada) investigated factors in education decision-making, for purposes of student recruitment. It was found that the Latent Variable Partial Least Squares model of analysis highlights best the important factors. (MSE)
Descriptors: Adult Students, College Choice, Community Colleges, Decision Making, Educational Demand, Foreign Countries, Higher Education, Institutional Characteristics, Marketing, Statistical Analysis, Student Recruitment, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada