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Direct linkBlijlevens, Janneke – Journal of Marketing Education, 2023
Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and…
Descriptors: Marketing, Teaching Methods, Design, Guidelines
Syrdal, Holly A.; Vander Schee, Brian A.; VanMeter, Rebecca A.; Woodroof, Parker J. – Journal of Marketing Education, 2023
Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal…
Descriptors: Undergraduate Students, Graduate Students, Business Administration Education, Marketing
Cummins, Shannon; Johnson, Jeff S. – Journal of Marketing Education, 2023
Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169…
Descriptors: Case Method (Teaching Technique), Teamwork, Time Management, Critical Thinking
Jaskari, Minna-Maarit; Syrjälä, Henna – Journal of Marketing Education, 2023
In this article, we examine the linkage between students' game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, we discover four clusters of students that vary in terms of their game-motivational bases and views on gamification elements.…
Descriptors: Marketing, Game Based Learning, Undergraduate Students, Student Attitudes
Cannon, Joseph P.; Lohtia, Ritu; Paulich, Brianna JeeWon – Journal of Marketing Education, 2023
Blended learning, which combines the benefits of both online learning and face-to-face instruction, is becoming popular in higher education. Despite its increase in application, there is limited research on the mechanisms to improve student performance in blended learning courses. This article aims to identify and empirically test individual…
Descriptors: Blended Learning, Academic Achievement, Higher Education, Public Colleges
Berezan, Orie; Krishen, Anjala S.; Garcera, Sara – Journal of Marketing Education, 2023
Often considered an enhancement to the learning experience, technology can also stifle creativity and higher levels of thinking. This study repositions students away from technology and back to the basics to stimulate engagement and higher levels of learning. It investigates the relationship between learning outcomes and the reflective journaling…
Descriptors: Journal Writing, Learner Engagement, Technology Uses in Education, Outcomes of Education
Bacon, Donald R.; Stewart, Kim A. – Journal of Marketing Education, 2022
After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020…
Descriptors: Marketing, Management Development, Evidence Based Practice, Teaching Methods
Krishen, Anjala S. – Journal of Marketing Education, 2022
Creativity is not just a catch phrase for the new decade--it is a way of life. While technology-driven innovation can promote efforts to produce optimal solutions, individually driven creativity is necessary to launch and drive cutting-edge, trailblazing ideas. The goal of this study is to examine relationships between creative divergent thinking…
Descriptors: Creativity, Student Motivation, Student Projects, Student Experience
Mourey, James A.; Markley, Melissa M.; Koernig, Stephen K. – Journal of Marketing Education, 2022
Research exploring a student's "path to purchase" when considering course selection has revealed a number of influential factors including course content, reputation, and professor style. To date, little is known about the direct (or indirect) influence that course titles and course descriptions have on student interest and enrollment in…
Descriptors: Course Descriptions, Difficulty Level, Course Selection (Students), Student Attitudes
Groza, Mark D.; Zmich, Louis J.; Groza, Mya P. – Journal of Marketing Education, 2022
Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational…
Descriptors: Marketing, Professional Education, Merchandise Information, Financial Support
Tashchian, Armen; Kalamas Hedden, Maria; Forrester, William R. – Journal of Marketing Education, 2022
The present multiyear study sheds light on the effects of faculty status on student evaluations of teaching (SETs). By comparing "actual" SETs of full- versus part-time marketing faculty, this study fills a void in the marketing education literature. Collecting first-hand institutionally administered SETs (N = 6,123) over a seven-year…
Descriptors: Marketing, College Faculty, Part Time Faculty, Comparative Analysis
Gnusowski, Marek; Schoefer, Klaus – Journal of Marketing Education, 2022
Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article's objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident…
Descriptors: Marketing, Peer Relationship, Student Attitudes, Business Schools
Atkin, JoAnn L.; Bowie, Anthony Alland; Cowley, Scott; Eckert, James A.; Ferrin, Bruce G.; Harrison, Robert L.; Lancendorfer, Karen M.; Luqmani, Mushtaq; Luqmani, Zahida; Leingpibul, Thaweephan; Mumuni, Alhassan G.; O'Reilly, Kelley; Quraeshi, Zahir A.; Samples, Robert G.; Veeck, Ann; Xie, Hu; Zondag, Marcellis M. – Journal of Marketing Education, 2022
Many business colleges offer specialized marketing majors in addition to the general marketing major. Given the extra resources needed to maintain multiple majors, in a time when higher education budgets are being strained, a need exists to understand how students make choices among these majors and what students perceive to be the advantages of…
Descriptors: Marketing, Majors (Students), Undergraduate Students, Student Attitudes
Meshram, Kanika; Paladino, Angela; Cotronei-Baird, Valeria S. – Journal of Marketing Education, 2022
This research examines the extent to which a crisis situation, such as the COVID-19 pandemic, affects marketing students' self-regulated learning (SRL) and grade expectations. Data were collected from 841 undergraduate marketing students and analyzed using the Hayes process macro to test the proposed framework. The results show direct and…
Descriptors: COVID-19, Pandemics, Independent Study, Online Courses
Munoz, Laura; Fergurson, J. Ricky; Harris, Eric G.; Fleming, David – Journal of Marketing Education, 2022
The sudden transition to online course delivery necessitated by the COVID-19 pandemic led to a significant service interruption in the academic lives of college students. Some challenges posed were immediately present such as to how to deliver course material and handle student concerns about classes and life in a new, unexpected, and abrupt…
Descriptors: Empathy, COVID-19, Pandemics, College Students
