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Showing 1 to 15 of 353 results Save | Export
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Zemack-Rugar, Yael; Corus, Canan; Brinberg, David – Journal of Marketing Education, 2021
When students experience failure in the pursuit of a marketing degree (e.g., on a test or a course), do they persist or relent their academic efforts? Relenting can lead to long-term academic failure and severe negative consequences for students, universities, and society. Thus, identifying students prone to relenting and directing resources to…
Descriptors: Academic Failure, Student Reaction, Prediction, Academic Persistence
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Faranda, William T.; Clarke, Theresa B.; Clarke, Irvine, III – Journal of Marketing Education, 2021
A substantial body of empirical research outside of the marketing education literature indicates that students adopt "surface," "deep," or "strategic" learning approaches based on their learning environment, among other factors. Using the Revised Approaches to Studying Inventory and the Course Experience…
Descriptors: Marketing, Business Administration Education, Undergraduate Students, Young Adults
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Labrecque, Lauren I.; Markos, Ereni; Darmody, Aron – Journal of Marketing Education, 2021
Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…
Descriptors: Marketing, Advertising, Privacy, Comparative Analysis
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Humphrey, William; Laverie, Debbie; Muñoz, Caroline – Journal of Marketing Education, 2021
Recent calls to the academy challenge marketing educators to prepare new graduates for a complex, high-stakes marketing environment driven by technology. We explore the value of utilizing readily available marketing technology (martech) learning platforms as a means to stimulate preparedness for new careers or career advancement. Specifically, we…
Descriptors: Credentials, Computer Software, Marketing, Business Administration Education
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Ackerman, David S.; Yang, Jing – Journal of Marketing Education, 2021
Grades function as an important tool for instructors, both to communicate information to students about their performance and to motivate them to try harder to succeed. This research examines student reactions to the presentation of grades in a marketing course to observe their impact on student ratings, perceptions, attributions, and emotions. A…
Descriptors: Student Reaction, Student Satisfaction, Student Motivation, Emotional Response
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Humphrey, William, Jr.; Laverie, Debbie; Shields, Alison – Journal of Marketing Education, 2021
We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…
Descriptors: Marketing, Synchronous Communication, Academic Achievement, Comparative Analysis
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Lemken, Russell; Siguaw, Judy A. – Journal of Marketing Education, 2021
Business schools face the dual challenge of keeping students highly engaged in courses with exceptionally broad scope, like the introduction to marketing principles, while simultaneously instructing them in the increasingly specific and technical skills that are demanded by employers. In this article, the authors describe the use of an…
Descriptors: Interest Inventories, Vocational Interests, Career Readiness, Learner Engagement
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Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim – Journal of Marketing Education, 2021
Business scholars agree that well-constructed experiential learning and specifically client-based projects (CBPs) provide an opportunity for students to apply concepts they learn to solve particular problems. As an additional outcome, they provide value for multiple stakeholders including the client, business community, university, and the…
Descriptors: Graduate Students, Business Administration Education, Marketing, Business Schools
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Schlegelmilch, Bodo B. – Journal of Marketing Education, 2020
Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…
Descriptors: Business Schools, Business Administration Education, Educational Change, Competition
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Klink, Richard R.; Zhang, Jason Q.; Athaide, Gerard A. – Journal of Marketing Education, 2020
Customer experience is the latest battleground for business. Not only is customer experience management (CXM) one of the most promising approaches to marketing, but some observers also contend it is "the" future of marketing. While practitioners have embraced CXM for its considerable promise, marketing academicians have lagged in…
Descriptors: Curriculum Design, Consumer Education, Business Administration Education, Experiential Learning
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Deeter-Schmelz, Dawn R.; Dixon, Andrea L.; Erffmeyer, Robert C.; Kim, Kyoungmi; Agnihotri, Raj; Krush, Michael T.; Bolman Pullins, Ellen – Journal of Marketing Education, 2020
Given the recent proliferation in sales programs, business colleges face a new set of challenges. Sales competencies are changing rapidly, and firms struggle with identifying and attracting sales candidates on campus. Therefore, it is important that we understand needed competencies and how the content of job advertisements may differentially…
Descriptors: Advertising, Salesmanship, Job Applicants, Business Schools
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Mourey, James A. – Journal of Marketing Education, 2020
In an era of constant connectedness--from Twitter tweets to the 24-hour news cycle--the need for marketers to be nimble and responsive to the needs of consumers and ever-evolving markets is greater than ever before. Indeed, being able to be "in the moment" and to react instantaneously demands a different kind of training and education…
Descriptors: Comedy, Marketing, Business Administration Education, Creative Thinking
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Rajamma, Rajasree K.; Sciandra, Michael R. – Journal of Marketing Education, 2020
Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this article highlights online team teaching as a potential solution to many of the concerns…
Descriptors: Curriculum Design, Curriculum Implementation, Graduate Study, Online Courses
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Ackerman, David S.; Gross, Barbara L. – Journal of Marketing Education, 2020
Student reactions to grades can be unpredictable. Students may complain about grades, sometimes angrily, even when they receive a moderately high grade. This study looks at beliefs about the self as predictors of students' reactions to an average grade received on a hypothetical assignment. It examines the effect of a student's self-efficacy with…
Descriptors: Grades (Scholastic), Student Attitudes, Self Efficacy, Student Reaction
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Dickinson-Delaporte, Sonia; Gunness, Aneeshta; McNair, Hamish – Journal of Marketing Education, 2020
This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured interviews with 22 course participants. Evidence…
Descriptors: Undergraduate Students, Media Literacy, Multimedia Materials, Play
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