NotesFAQContact Us
Collection
Advanced
Search Tips
Source
Journal of Marketing Education373
Audience
Teachers5
Laws, Policies, & Programs
What Works Clearinghouse Rating
Showing 1 to 15 of 373 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Bacon, Donald R.; Stewart, Kim A. – Journal of Marketing Education, 2022
After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020…
Descriptors: Marketing, Management Development, Evidence Based Practice, Teaching Methods
Peer reviewed Peer reviewed
Direct linkDirect link
Krishen, Anjala S. – Journal of Marketing Education, 2022
Creativity is not just a catch phrase for the new decade--it is a way of life. While technology-driven innovation can promote efforts to produce optimal solutions, individually driven creativity is necessary to launch and drive cutting-edge, trailblazing ideas. The goal of this study is to examine relationships between creative divergent thinking…
Descriptors: Creativity, Student Motivation, Student Projects, Student Experience
Peer reviewed Peer reviewed
Direct linkDirect link
Mourey, James A.; Markley, Melissa M.; Koernig, Stephen K. – Journal of Marketing Education, 2022
Research exploring a student's "path to purchase" when considering course selection has revealed a number of influential factors including course content, reputation, and professor style. To date, little is known about the direct (or indirect) influence that course titles and course descriptions have on student interest and enrollment in…
Descriptors: Course Descriptions, Difficulty Level, Course Selection (Students), Student Attitudes
Peer reviewed Peer reviewed
Direct linkDirect link
Groza, Mark D.; Zmich, Louis J.; Groza, Mya P. – Journal of Marketing Education, 2022
Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational…
Descriptors: Marketing, Professional Education, Merchandise Information, Financial Support
Peer reviewed Peer reviewed
Direct linkDirect link
Tashchian, Armen; Kalamas Hedden, Maria; Forrester, William R. – Journal of Marketing Education, 2022
The present multiyear study sheds light on the effects of faculty status on student evaluations of teaching (SETs). By comparing "actual" SETs of full- versus part-time marketing faculty, this study fills a void in the marketing education literature. Collecting first-hand institutionally administered SETs (N = 6,123) over a seven-year…
Descriptors: Marketing, College Faculty, Part Time Faculty, Comparative Analysis
Peer reviewed Peer reviewed
Direct linkDirect link
Gnusowski, Marek; Schoefer, Klaus – Journal of Marketing Education, 2022
Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article's objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident…
Descriptors: Marketing, Peer Relationship, Student Attitudes, Business Schools
Peer reviewed Peer reviewed
Direct linkDirect link
Atkin, JoAnn L.; Bowie, Anthony Alland; Cowley, Scott; Eckert, James A.; Ferrin, Bruce G.; Harrison, Robert L.; Lancendorfer, Karen M.; Luqmani, Mushtaq; Luqmani, Zahida; Leingpibul, Thaweephan; Mumuni, Alhassan G.; O'Reilly, Kelley; Quraeshi, Zahir A.; Samples, Robert G.; Veeck, Ann; Xie, Hu; Zondag, Marcellis M. – Journal of Marketing Education, 2022
Many business colleges offer specialized marketing majors in addition to the general marketing major. Given the extra resources needed to maintain multiple majors, in a time when higher education budgets are being strained, a need exists to understand how students make choices among these majors and what students perceive to be the advantages of…
Descriptors: Marketing, Majors (Students), Undergraduate Students, Student Attitudes
Peer reviewed Peer reviewed
Direct linkDirect link
Merkle, Adam C.; Ferrell, Linda K.; Ferrell, O. C.; Hair, Joe F. – Journal of Marketing Education, 2022
Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A…
Descriptors: Foreign Countries
Peer reviewed Peer reviewed
Direct linkDirect link
Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; Andzulis, James – Journal of Marketing Education, 2021
Peer learning, a pedagogical approach whereby students are partnered together to have one student actively help another student learn predetermined content or skills, has long been utilized as an effective complement to more traditional instructional methods across a wide range of educational disciplines. This approach has been found to reduce the…
Descriptors: Peer Teaching, Marketing, Sales Occupations, Higher Education
Peer reviewed Peer reviewed
Direct linkDirect link
Rippé, Cindy B.; Weisfeld-Spolter, Suri; Yurova, Yuliya; Kemp, April – Journal of Marketing Education, 2021
Before the pandemic, loneliness was already a burden affecting the health and well-being of students. The COVID-19 pandemic, with mandated isolations and closures of campuses, amplifies feelings of isolation and loneliness. Previous work shows that isolated and lonely individuals experience a lack of perceived control, but educators have little…
Descriptors: COVID-19, Pandemics, Crisis Management, Emergency Programs
Peer reviewed Peer reviewed
Direct linkDirect link
Cowley, Scott; Humphrey, William, Jr.; Muñoz, Caroline – Journal of Marketing Education, 2021
Technology and media have created skill needs that modern educators are compelled to address to stay relevant. As a result, an emerging educational tool in marketing and media courses is the integration of third-party certifications that give students an industry credential for current topics or media platforms (i.e., Google, HubSpot, Hootsuite,…
Descriptors: Certification, Marketing, Business Administration Education, College Faculty
Peer reviewed Peer reviewed
Direct linkDirect link
Dikcius, Vytautas; Urbonavicius, Sigitas; Adomaviciute, Karina; Degutis, Mindaugas; Zimaitis, Ignas – Journal of Marketing Education, 2021
Online learning is a powerful option for professional development in various careers, including marketing. However, massive open online courses (MOOCs) tend to face an issue of course dropouts, and this cannot only be attributed to factors like course content or value. Social interactions among students and interest-generating elements of MOOCs…
Descriptors: Distance Education, Marketing, Business Administration Education, Electronic Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Rohm, Andrew J.; Stefl, Matt; Ward, Noriko – Journal of Marketing Education, 2021
The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help…
Descriptors: Student Projects, Active Learning, Skill Development, Futures (of Society)
Peer reviewed Peer reviewed
Direct linkDirect link
van den Herik, Else-Marie; Benning, Tim M. – Journal of Marketing Education, 2021
Free-riding is a serious challenge in group projects. While there are various methods to reduce free-riding, marketing educators still face a difficult task when selecting an appropriate method for their course. In this study, we propose a students' preferences-based approach that supports marketing educators with the selection of methods to…
Descriptors: Preferences, Teaching Methods, Identification, Group Dynamics
Peer reviewed Peer reviewed
Direct linkDirect link
Zemack-Rugar, Yael; Corus, Canan; Brinberg, David – Journal of Marketing Education, 2021
When students experience failure in the pursuit of a marketing degree (e.g., on a test or a course), do they persist or relent their academic efforts? Relenting can lead to long-term academic failure and severe negative consequences for students, universities, and society. Thus, identifying students prone to relenting and directing resources to…
Descriptors: Academic Failure, Student Reaction, Prediction, Academic Persistence
Previous Page | Next Page »
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  25