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Showing 1 to 15 of 311 results Save | Export
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Bolton, Ruth N.; Chapman, Randall G.; Mills, Adam J. – Journal of Marketing Education, 2019
A marketing simulation represents a comprehensive and integrative business environment in which students actively manage firms that compete against each other. This article describes how marketing simulations harness digital disruption to enhance learning processes and outcomes and (ultimately) prepare students for their future careers. The…
Descriptors: Marketing, Teaching Methods, Learning Processes, Competition
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Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian – Journal of Marketing Education, 2019
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…
Descriptors: Marketing, Educational Change, Curriculum Development, Program Descriptions
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Francescucci, Anthony; Rohani, Laila – Journal of Marketing Education, 2019
There are growing trends in postsecondary education that emphasize the importance of online and technology-enabled learning. This study aims to investigate whether the use of virtual, interactive, real-time, instructor-led (VIRI) online learning can deliver the same student performance and engagement outcomes as a face-to-face (F2F) course. The…
Descriptors: Postsecondary Education, Educational Technology, Technology Uses in Education, Teaching Methods
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Crittenden, William F.; Biel, Isabella K.; Lovely, William A., III – Journal of Marketing Education, 2019
Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college…
Descriptors: Innovation, Business, Marketing, College Students
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Langan, Ryan; Cowley, Scott; Nguyen, Carlin – Journal of Marketing Education, 2019
Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing programs to understand how digital…
Descriptors: Social Media, Internet, Technology Uses in Education, Web Sites
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Ackerman, David; Chung, Christina – Journal of Marketing Education, 2018
This article looks at how marketing student ratings of instructors and classes on online rating sites such as RateMyProfessor.com can be biased by prior student ratings of that class. Research has identified potential sources of bias of online student reviews administered by universities. Less has been done on the sources of bias inherent in a…
Descriptors: Web Sites, College Faculty, Student Attitudes, Teacher Evaluation
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Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric – Journal of Marketing Education, 2018
Design thinking refers to the implementation of a firm's design philosophy into design processes and outputs. This article introduces two design thinking approaches--user-centered design and design-driven innovation--that frame product design activities and show how these approaches can be incorporated into marketing curricula. The aim of this…
Descriptors: Design, Marketing, Student Centered Learning, Innovation
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Lee, Youngsu; Heinze, Timothy; Donoho, Casey; Fournier, Christophe; Jalal, Ahamed A. F. M.; Cohen, David; Hennebichler, Eike – Journal of Marketing Education, 2018
While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing sales careers. To help combat the situation globally, educators must develop and utilize effective sales ethics pedagogies. The first step involves…
Descriptors: Ethics, Gender Differences, Moral Values, Teaching Methods
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Neu, Wayne A. – Journal of Marketing Education, 2018
This article presents two studies aimed at understanding consequences of giving students complete decision-making authority to select team members for a team assignment. Study 1 concludes that students place a high level of importance on cognitively categorizing their classmates as those to approach and avoid when self-selecting teams, and they…
Descriptors: Social Networks, Classification, Inferences, Trust (Psychology)
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Harding, Lora Mitchell – Journal of Marketing Education, 2018
Group-based teaching and learning is ubiquitous across undergraduate and graduate business curricula, and with any type of group work, free-riding--a form of social loafing in which free-riding group members reap the rewards of nonloafing members without exerting comparable effort--is a concern. This research examines a group assignment method,…
Descriptors: Outcomes of Education, Group Activities, Assignments, Cooperative Learning
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Burnham, Thomas A.; Makienko, Igor – Journal of Marketing Education, 2018
This study investigates how factors such as student achievement goals for a course, language skills, outside work commitments, and test anxiety are related to performance on multiple-choice exams and nonexam assignments. The study also explores whether these factors explain the time taken to complete exams and whether exam completion speed is…
Descriptors: Performance Factors, Multiple Choice Tests, Test Anxiety, Study Habits
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Inks, Scott A.; Avila, Ramon A. – Journal of Marketing Education, 2018
Each year employees aggressively seek undergraduate business students to fill openings in their companies. While the number of universities offering sales programs is growing, it is apparent students' desire to pursue a career in sales continues to lag behind demand for sales professionals. This article presents a study of college-bound high…
Descriptors: High School Students, Student Attitudes, Sales Occupations, Career Choice
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Dahl, Andrew J.; Peltier, James W.; Schibrowsky, John A. – Journal of Marketing Education, 2018
Marketing educators have long espoused the importance of critical thinking as a means of developing students' higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review…
Descriptors: Critical Thinking, Marketing, Problem Solving, Thinking Skills
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Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso – Journal of Marketing Education, 2018
Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new…
Descriptors: Retailing, Marketing, Critical Thinking, Decision Making
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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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