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Showing 1 to 15 of 329 results Save | Export
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Brodowsky, Glen H.; Tarr, Emily; Ho, Foo Nin; Sciglimpaglia, Don – Journal of Marketing Education, 2020
Professors face increasingly diverse student bodies that exhibit divergent understandings and motivations to engage in academic dishonesty. Research suggests that collectivism/individualism is the cultural dimension underlying such differences. This study measures this dimension at the individual level using two constructs--agency-communion and…
Descriptors: Cheating, Ethics, College Faculty, Collectivism
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Rivera, Reynaldo G.; Arrese, Angel; Sádaba, Charo; Casado, Luis – Journal of Marketing Education, 2020
The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of…
Descriptors: Marketing, Teaching Methods, Inclusion, Disabilities
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Grier, Sonya A. – Journal of Marketing Education, 2020
Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students' awareness and understanding of diversity and inclusion issues from a social justice…
Descriptors: Inclusion, Marketing, Social Justice, Diversity
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Krishen, Anjala S.; Lee, Michael T.; Raschke, Robyn L. – Journal of Marketing Education, 2020
In American business schools, the higher the position, the lower the female representation, especially when including additional intersections of identity such as race, sexual orientation, and ethnicity. Our article aims to supplement existing research regarding gender bias and underrepresentation in academia, particularly in business schools.…
Descriptors: Gender Differences, Gender Bias, College Faculty, Disproportionate Representation
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Pierce, Meghan E.; Longo, Jaime L. – Journal of Marketing Education, 2020
Images are powerful. They help make the abstract concrete and allow the viewer to share the perspective of the photographer, giving the photographer a platform to communicate what may be difficult to express with words. Educators, institutions, accreditors, and students are seeking diverse and inclusive university environments, yet we often lack…
Descriptors: Inclusion, Marketing, Photography, Experiential Learning
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Chang, Dae Ryun – Journal of Marketing Education, 2020
Visual communication, especially films, can be an effective way to teach complex topics. The use of films in business schools, however, has been limited even though demand for such content is increasing. This article takes a focused look at how educators can take advantage of films to teach diversity in business. Despite the importance of…
Descriptors: Marketing, Teaching Methods, Positive Attitudes, Business Schools
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Bolton, Ruth N.; Chapman, Randall G.; Mills, Adam J. – Journal of Marketing Education, 2019
A marketing simulation represents a comprehensive and integrative business environment in which students actively manage firms that compete against each other. This article describes how marketing simulations harness digital disruption to enhance learning processes and outcomes and (ultimately) prepare students for their future careers. The…
Descriptors: Marketing, Teaching Methods, Learning Processes, Competition
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Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian – Journal of Marketing Education, 2019
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…
Descriptors: Marketing, Educational Change, Curriculum Development, Program Descriptions
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Francescucci, Anthony; Rohani, Laila – Journal of Marketing Education, 2019
There are growing trends in postsecondary education that emphasize the importance of online and technology-enabled learning. This study aims to investigate whether the use of virtual, interactive, real-time, instructor-led (VIRI) online learning can deliver the same student performance and engagement outcomes as a face-to-face (F2F) course. The…
Descriptors: Postsecondary Education, Educational Technology, Technology Uses in Education, Teaching Methods
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Crittenden, William F.; Biel, Isabella K.; Lovely, William A., III – Journal of Marketing Education, 2019
Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college…
Descriptors: Innovation, Business, Marketing, College Students
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Langan, Ryan; Cowley, Scott; Nguyen, Carlin – Journal of Marketing Education, 2019
Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing programs to understand how digital…
Descriptors: Social Media, Internet, Technology Uses in Education, Web Sites
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Spiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2019
Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…
Descriptors: Marketing, Certification, Teaching Methods, Instructional Design
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Robson, Karen – Journal of Marketing Education, 2019
Gamification is increasingly being implemented in higher education to engage students. This article presents a gamified pedagogical exercise intended to motivate students to consider how their in-person and digital behaviors affect their personal brands. Students receive and lose points for various behaviors and reflect on whether these behaviors…
Descriptors: Assignments, Higher Education, Teaching Methods, Student Behavior
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Ross, Spencer M. – Journal of Marketing Education, 2019
Past research has found that students and instructors may be disaffected with many of the most widely used learning management systems (LMS). Other research has found that Millennials and post-Millennials have come to expect open and frequent communication and technologies that facilitate greater teamwork in their business careers. The purpose of…
Descriptors: Marketing, Management Systems, Learner Engagement, Learning Experience
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Micheaux, Andrea; Bosio, Birgit – Journal of Marketing Education, 2019
As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…
Descriptors: Teaching Methods, Marketing, Data Analysis, Course Descriptions
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