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Showing 1 to 15 of 329 results Save | Export
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Brodowsky, Glen H.; Tarr, Emily; Ho, Foo Nin; Sciglimpaglia, Don – Journal of Marketing Education, 2020
Professors face increasingly diverse student bodies that exhibit divergent understandings and motivations to engage in academic dishonesty. Research suggests that collectivism/individualism is the cultural dimension underlying such differences. This study measures this dimension at the individual level using two constructs--agency-communion and…
Descriptors: Cheating, Ethics, College Faculty, Collectivism
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Rivera, Reynaldo G.; Arrese, Angel; Sádaba, Charo; Casado, Luis – Journal of Marketing Education, 2020
The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of…
Descriptors: Marketing, Teaching Methods, Inclusion, Disabilities
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Grier, Sonya A. – Journal of Marketing Education, 2020
Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students' awareness and understanding of diversity and inclusion issues from a social justice…
Descriptors: Inclusion, Marketing, Social Justice, Diversity
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Krishen, Anjala S.; Lee, Michael T.; Raschke, Robyn L. – Journal of Marketing Education, 2020
In American business schools, the higher the position, the lower the female representation, especially when including additional intersections of identity such as race, sexual orientation, and ethnicity. Our article aims to supplement existing research regarding gender bias and underrepresentation in academia, particularly in business schools.…
Descriptors: Gender Differences, Gender Bias, College Faculty, Disproportionate Representation
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Pierce, Meghan E.; Longo, Jaime L. – Journal of Marketing Education, 2020
Images are powerful. They help make the abstract concrete and allow the viewer to share the perspective of the photographer, giving the photographer a platform to communicate what may be difficult to express with words. Educators, institutions, accreditors, and students are seeking diverse and inclusive university environments, yet we often lack…
Descriptors: Inclusion, Marketing, Photography, Experiential Learning
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Chang, Dae Ryun – Journal of Marketing Education, 2020
Visual communication, especially films, can be an effective way to teach complex topics. The use of films in business schools, however, has been limited even though demand for such content is increasing. This article takes a focused look at how educators can take advantage of films to teach diversity in business. Despite the importance of…
Descriptors: Marketing, Teaching Methods, Positive Attitudes, Business Schools
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Spiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2019
Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…
Descriptors: Marketing, Certification, Teaching Methods, Instructional Design
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Robson, Karen – Journal of Marketing Education, 2019
Gamification is increasingly being implemented in higher education to engage students. This article presents a gamified pedagogical exercise intended to motivate students to consider how their in-person and digital behaviors affect their personal brands. Students receive and lose points for various behaviors and reflect on whether these behaviors…
Descriptors: Assignments, Higher Education, Teaching Methods, Student Behavior
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Ross, Spencer M. – Journal of Marketing Education, 2019
Past research has found that students and instructors may be disaffected with many of the most widely used learning management systems (LMS). Other research has found that Millennials and post-Millennials have come to expect open and frequent communication and technologies that facilitate greater teamwork in their business careers. The purpose of…
Descriptors: Marketing, Management Systems, Learner Engagement, Learning Experience
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Micheaux, Andrea; Bosio, Birgit – Journal of Marketing Education, 2019
As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…
Descriptors: Teaching Methods, Marketing, Data Analysis, Course Descriptions
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Walker, Kristen L.; Moran, Nora – Journal of Marketing Education, 2019
The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…
Descriptors: Data Use, Social Responsibility, Consumer Economics, Business Administration Education
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Kemp, April; Randon McDougal, Elizabeth; Syrdal, Holly – Journal of Marketing Education, 2019
Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…
Descriptors: Marketing, Teaching Methods, Advertising, Student Attitudes
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Florenthal, Bela – Journal of Marketing Education, 2019
E-learning applications have been rapidly adopted by instructors inside and outside of the classroom. As a result, some researchers have started to assess their usefulness applying uses and gratifications (U&G) theory. This study expands the existing research trend exploring students' motivation to use a mobile polling application in the…
Descriptors: Student Motivation, Telecommunications, Handheld Devices, Audience Response Systems
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Passyn, Kirsten A.; Billups, M. J. – Journal of Marketing Education, 2019
Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1…
Descriptors: Marketing, Grading, Teaching Methods, Universities
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Hartley, Phillip; Routon, P. Wesley; Torres, Luis – Journal of Marketing Education, 2019
Drawing from a panel survey of over 400,000 college graduates from over 600 different colleges and universities in the United States, this article addresses three questions related to skill change during college tenure. First, as judged by the students themselves, how much change in 15 skill categories do marketing majors experience during…
Descriptors: Marketing, Majors (Students), Student Attitudes, Undergraduate Students
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