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Harding, Lora Mitchell – Journal of Marketing Education, 2018
Group-based teaching and learning is ubiquitous across undergraduate and graduate business curricula, and with any type of group work, free-riding--a form of social loafing in which free-riding group members reap the rewards of nonloafing members without exerting comparable effort--is a concern. This research examines a group assignment method,…
Descriptors: Outcomes of Education, Group Activities, Assignments, Cooperative Learning
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Burnham, Thomas A.; Makienko, Igor – Journal of Marketing Education, 2018
This study investigates how factors such as student achievement goals for a course, language skills, outside work commitments, and test anxiety are related to performance on multiple-choice exams and nonexam assignments. The study also explores whether these factors explain the time taken to complete exams and whether exam completion speed is…
Descriptors: Performance Factors, Multiple Choice Tests, Test Anxiety, Study Habits
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Inks, Scott A.; Avila, Ramon A. – Journal of Marketing Education, 2018
Each year employees aggressively seek undergraduate business students to fill openings in their companies. While the number of universities offering sales programs is growing, it is apparent students' desire to pursue a career in sales continues to lag behind demand for sales professionals. This article presents a study of college-bound high…
Descriptors: High School Students, Student Attitudes, Sales Occupations, Career Choice
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Dahl, Andrew J.; Peltier, James W.; Schibrowsky, John A. – Journal of Marketing Education, 2018
Marketing educators have long espoused the importance of critical thinking as a means of developing students' higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review…
Descriptors: Critical Thinking, Marketing, Problem Solving, Thinking Skills
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Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso – Journal of Marketing Education, 2018
Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new…
Descriptors: Retailing, Marketing, Critical Thinking, Decision Making
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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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Sternquist, Brenda; Huddleston, Patricia; Fairhurst, Ann – Journal of Marketing Education, 2018
We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types…
Descriptors: Undergraduate Students, Retailing, Distributive Education, Research Projects
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Beitelspacher, Lauren; Rodgers, Vikki L. – Journal of Marketing Education, 2018
Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role in developing the knowledge and skills students need to effectively integrate corporate social responsibility (CSR) into their future business endeavors.…
Descriptors: Retailing, Management Development, Marketing, Course Descriptions
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Lange, Fredrik; Rosengren, Sara; Colliander, Jonas; Hernant, Mikael; Liljedal, Karina T. – Journal of Marketing Education, 2018
In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail…
Descriptors: Theory Practice Relationship, Retailing, Distributive Education, Experiential Learning
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Grewal, Dhruv; Motyka, Scott; Levy, Michael – Journal of Marketing Education, 2018
The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how…
Descriptors: Retailing, Marketing, Futures (of Society), Teaching Methods
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Fischbach, Sarah; Guerrero, Veronica – Journal of Marketing Education, 2018
Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…
Descriptors: Business Communication, Retailing, Telecommunications, Handheld Devices
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Oh, Hyunjoo; Polidan, Mary – Journal of Marketing Education, 2018
The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry.…
Descriptors: Retailing, Experiential Learning, Outcomes of Education, Critical Thinking
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Delpechitre, Duleep; Baker, David S. – Journal of Marketing Education, 2017
Cross-cultural selling has become an important factor in sales education. In the current competitive business graduate market, students who enter the workforce in frontline customer service positions are expected to perform sales at a higher level. Students that have acquired an education in sales during their undergraduate program have been found…
Descriptors: Cultural Literacy, Salesmanship, Sales Occupations, Multicultural Education
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Bacon, Donald R. – Journal of Marketing Education, 2017
In a replication of a classic article by Hunt, Chonko, and Wood, regression analysis was conducted using data from a sample of 864 marketing professionals. In contrast to Hunt, Chonko, and Wood, an undergraduate degree in marketing was positively related to income in marketing jobs, but surprisingly, respondents with some nonmarketing majors…
Descriptors: Marketing, Business Administration Education, Career Readiness, Regression (Statistics)
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Schlee, Regina Pefanis; Karns, Gary L. – Journal of Marketing Education, 2017
Several studies in the business press and in the marketing literature point to a "transformation" of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study…
Descriptors: Employment Qualifications, Marketing, Knowledge Level, Job Skills
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