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ERIC Number: EJ982591
Record Type: Journal
Publication Date: 2012
Pages: 18
Abstractor: As Provided
ISSN: ISSN-0047-2379
The Philippines Is Marlboro Country for Youth Smoking: Results from the Global Youth Tobacco Survey (GYTS)
Page, Randy M.; West, Joshua H.
Journal of Drug Education, v42 n2 p159-176 2012
The purpose of this study was to determine cigarette brand preference trends and differences in Marlboro smokers in smoking-related attitudes and behaviors from smokers of other brands. This study analyzed data from 25,027 adolescents represented in the 2000, 2003, and 2007 Philippine Global Youth Tobacco Surveys. Results indicated that from 2000 to 2007 Marlboro clearly became the most preferred brand in both boys and girls. Further, Marlboro smokers were found to exhibit a stronger commitment to smoking, to smoke more frequently, and to hold more positive images of smoking compared to other brand smokers. Tobacco control efforts in the Philippines may benefit from educational and policy initiatives that lead to aggressive counter marketing efforts to address the industry's efforts to portray positive images of smoking. (Contains 4 tables.)
Baywood Publishing Company, Inc. 26 Austin Avenue, P.O. Box 337, Amityville, NY 11701. Tel: 800-638-7819; Tel: 631-691-1270; Fax: 631-691-1770; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Philippines