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Peer reviewed Peer reviewed
ERIC Number: EJ209226
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Attacking the Drug Norm: Effects of the 1976-77 Florida Drug Abuse TV Campaign.
Wotring, C. Edward; And Others
Journal of Drug Education, v9 n3 p255-61 1979
Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience members. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida