Marketing and Enrollment Management: A British-American Perspective.

Maffett, Garvin S.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ400264

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

Reference Count: N/A

ISBN: N/A

ISSN: N/A

Marketing and Enrollment Management: A British-American Perspective.

Maffett, Garvin S.

Journal of College Admissions, n124 p23-26 Sum 1989

Points out limited value of college guides in college selection and encourages use of supplemental sources of information. Suggests questions to pose when evaluating guidebooks. Recommends prospective student consult with guidance counselor and family during decision-making process. (CM)

Descriptors: College Choice, Evaluation Criteria, Guides, High Schools, Parent Participation, Rating Scales, School Counselors

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Privacy | Copyright | Contact Us | Selection Policy