Peer reviewedERIC Number: EJ448276
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0734-6670
A Student's Eye View of Direct Mail Marketing.
Esteban, J. Miguel; Apel, Chalice J.
Journal of College Admission, n134 p21-28 Win 1992
Taking role of high school senior, mailed letters requesting information to 330 public and private colleges and universities. Received responses from 170 institutions, most common items received being admissions applications, viewbooks, and letters. Ninety-two percent of colleges did not send catalogs. Other findings are discussed. (NB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A


