Considers recruitment and enrollment implications of adult applicants to colleges and universities. Suggests that, to better serve adult population, college administrators responsible for preadmission counseling need to identify means to more personally address each adult applicant's concern regarding college choice process. Describes Candidate…

Presents an open letter addressed to Morton B. Zuckerman of "U.S. News & World Report" concerning the magazine's survey/article "America's Best Colleges" which received a great deal of public attention. Criticizes the survey for failing to help families make better choices among institutions and failing to encourage colleges to do a better job for…

Presents humorous multiple-choice questions focusing on things parents should consider about colleges, such as what to look for on-campus visits (number of empty beer cans instead of number of books in the library) and how many days college will guarantee the student will stay at the school instead of percentage of students who pursue advanced…

Sought to define more clearly what makes adult college sophomores (N=308) different or special when compared to traditional-aged college sophomores (N=2,687) at a traditional university. Found adult students were more likely to be part-time students, had lower grade point averages, and had a broader range of outside commitments than did…

Examined what kinds of information about financial aid and when it was needed by over 3,000 college students and parents. Results suggest admission and financial aid professionals should improve both the types and timing of communication shared with families and their college-bound students. (ABL)

Argues that an inability to attract and graduate minority students in the near future will threaten the legitimacy of U.S. colleges. Uses the state of Michigan and its colleges to illustrate this argument by highlighting the Incentive Scholar Program, a program which the state initiated to attract greater numbers of minority students to its…

Describes Peer College Counseling program at North Carolina School of Science and Management, a public residential school for academically talented junior and senior high school students, which attempts to free counselors from certain duties so more quality time is available to work with students. (ABL)

Discusses techniques secondary school counselors can use to help parents understand and negotiate the college admissions process, including encouraging parental self-assessment; assisting parents to assess student; giving parents special tips; and maintaining open and ethical communication. (ABL)

Argues that the vast majority of adults have no use for the specialized mathematics taught in high schools and required by colleges--algebra, geometry, or calculus. Suggests that colleges should accept applicants who have studied percents, formulas, logic, computer commands, and basic statistics. (TE)

Describes a model, developed by the Educational Studies Division at Marian College of Fond du Lac, for recruiting minority students for the teaching profession. Provides a step-by-step outline for early intervention programs that can be used by schools or colleges to encourage more underrepresented students to enroll in college, regardless of…

Examined perceptions of high school seniors, parents, and high school counselors concerning factors influencing college choice. Although students' and parents' expectations were highly correlated, counselors' opinions varied significantly. Implications for college marketing are discussed. (TE)

Discusses the role of the counselor in advising artistically gifted students about going to colleges of art. Concludes there are great advantages to art colleges for highly committed students, but for those less committed or less well prepared artistically, universities allow students to explore a wider range of options. (TE)

Presents a marketing-based approach to college recruitment publications based on three steps: defining the audience; creating the concept or message; and developing the call to action. Fifteen basic axioms for making publications more effective are provided. (TE)

Discusses the role of the independent college counselor and reports the results of research on the perceptions of 125 college admission officers and 210 secondary school counselors toward this type of practitioner. Results showed mixed reactions to aspects of the independent counselor's role and doubts about the independent admission counselor's…

An experienced former dean of admission turned educational consultant discusses and analyzes the role of the educational consultant in college admission. Concludes that effective college counseling teaches students the skills and curriculum that contribute to thoughtful, appropriate decisions. (TE)