Notes that, for college students, first year is sometimes a hard transition for young adults to make. Suggests, therefore, that college admission officers' duty should not end when student returns his or her acceptance and deposit. Encourages officers to keep tabs on first-year students and help to make transition more successful with year-round…

College consultant at one high school uses role plays as a high school senior to express concerns and fears that applicants experience during their college admission process. Remarks incorporated into the article are based on real interviews with high school seniors. (NB)

University associate director of admission shares his theory on a better way to visualize an applicant's qualifications while quickly determining the applicants the university in particular should accept by individualizing the admission rating system. Discusses how to define the ideal applicant, establish an admission philosophy, prioritize rating…

Director of admission and development describes summer college tour he made with his daughter before her senior year of high school. Experiences presented provide insight to counselors in the form of ways to approach their counselee's parents, as well as ways to approach their own children who might be beginning college admission process.…

Account manager weighs pros and cons of marketing for the college admission process in relation to the admission philosophy and the marketing techniques the college or university employs. Offers three recommendations that universities engaged in marketing activities might take to address potential negative impacts of such activities on long-term…

Brings to life a portrait of students who are recovering from psychological troubles, chemical dependencies, and/or instances of physical assault to illustrate how these students can benefit the college/university to which they apply, while also reaping benefits from the institution. (Author/NB)

Surveyed women admission personnel (n=265) at higher education institutions to measure demographics, educational background, employment experience, mentoring patterns, job satisfaction goals, and involvement in National Association of College Admission Counselors. Discusses survey's findings including career path, mentoring process, and future…

Surveyed 263 prospective student/parent opinions of campus visitation program. Found that 67 percent of students reported an increased likelihood of attending the college as a result of the program. Discusses additional findings and suggests features desirable for a campus visitation program. (PVV)

Discusses issues surrounding identification and classification of learning-disabled population at postsecondary level. Maintains that diagnostic evaluations are necessary to determine eligibility for services, furnish information for curriculum planning and development, and provide projection/incidence figures and research data. Suggests that…

Evaluates promotional mailings from 114 colleges and universities received in response to computerized request on Scholastic Aptitude Test/National Merit Scholarship Qualifying Test. Notes that few had student focus, many used third party endorsements. Concludes that majority of promotional materials could have been improved with more concise…

Feels admission process should reflect more of what colleges value and be purposefully structured for the prospective student as learning experience. (CM)

Argues trend toward benign and homogeneous college promotional materials/presentations makes college selection process more difficult. Feels tactic of deemphasizing importance of college board scores to increase applicant pool and thereby enhance "college profile" is unethical and deprives college applicant of ability to make informed choices. (CM)

Considers universal counselor form for school counselors to complete for high school students applying to colleges and universities. Notes usefulness of Common Application produced in cooperation with the National Association of Secondary School Principals. Suggests that colleges belonging to the Common Form system should make their "in-house"…

Considers who is responsible for leading students through the transition from adolescence to adulthood. Discusses role of the school and of school personnel in helping students make this transition. Contends that counseling offices must be safe havens for students to divulge their concerns without fear of retribution. (NB)

Explains recent changes in financial aid opportunities for college students resulting from changes in the Higher Education Act. In addition to federal changes, state changes in student financial aid that are being considered are discussed. Focuses on the role of the admission staff in promoting the character of the institution's financial aid…