Argues that creating well-rounded students is not just a matter of increasing educational mandates in each state but that it takes a strong commitment from educators nationwide to instill in their students the values and lessons to be learned from an increasingly multicultural society. (NB)

Provides overview of the vital role a sound admission program plays in helping an institution fulfill its mission. Notes that, in the future, admission directors will need to implement the concept of strategic planning, and that strategic decision making will be needed in the future student recruitment environment. (NB)

As followup to research on how weighted grades affect admission decisions of private college and universities, this article presents findings on effect of weighted grades on admission practices in public colleges and universities. Majority of admission directors surveyed believed that high school grades should be weighted. (NB)

Examined relationship between grades, academic performance, and career success in case of nontraditional, health-related educational institution (Palmer College of Chiropractic). Found direct relationship between entering grade point average and subsequent college performance. Relationship between good grades in professional schools and career…

Asserts that, despite efforts to help minority students gain access to higher education, full participation of black, Hispanic, and Native American students in colleges and universities remains unrealized. Discusses what is being done to overcome this dilemma and the challenge it presents to education professionals. (NB)

Based on information from survey data and personal interviews, offers 16 suggestions for college admission professionals from high school counselors. Concludes by asking college admission professionals to recognize the role played by high school advisors, to give advisors information they can use and pass on, and to consider the value of their…

Suggests 10 guidelines (5 for institutions and 5 for individuals) to ensure that minority affairs person is effective, valued, and respected member of college administration. Recommends that institutions be specific about duties of minority affairs counselor, create campuswide understanding of scope of the position, make minority affairs position…

Assuming that an institution of higher education sees a need to devote resources to merit scholarships while continuing a strong need-based program, examines how the institution can do this, what impact it will have on enrollment, how scholarships should be marketed, and how much money will be required. (NB)

Investigated extent to which public flagship universities use weighted or unweighted standards in admission decision process. Findings from 91 universities indicated that nearly one-half of the flagship universities used exclusively unweighted standards in decision process for most entering freshmen, suggesting that recognition of honors courses…

Using concept of market segmentation (dividing market into distinct groups requiring different product benefits), surveyed 398 college students to determine benefit segments among students selecting a college to attend and factors describing each benefit segment. Identified one major segment of students (classroomers) plus three minor segments…

Describes on-campus College/Career Resource Centers (CCRCs) designed to help students in the Lexington Two school district in West Columbia, South Carolina, identify the higher educational institution of their choice and to search for the funds to afford that opportunity. Presents graphic picture of success story of parents and students working…

Presents three short articles from conference panel session during 49th annual National Association of College Admission Counselors National Conference. Article by Christopher Hooker-Haring describes differences in undergraduate experiences provided by different institutions. Article by Michael Barron focuses on merits of public education. Article…

Examined whether general college choice models may be applied to recruitment of ethnic minority students. Findings from all second-semester freshmen living on-campus at one university suggest that recruitment of black students may be effectively carried out as part of mainstream student recruitment efforts and that special group recruitment…

Discusses movie "How I Got into College," satire of college admission process and highly effective counseling tool. Describes three college counseling programs using the film in senior family workshop, junior guidance group, and senior counseling group. Presents guidelines to develop program using the film to help students and parents reduce…

Considers potential of personal computers, comparing development of computer today to that of cars in the 1920s. Examines recent changes in communications, university publications, and cultural habits. Explores technological issues, looking at modems and fiber optic cables, better screens, and CD-ROM and optical magnetic drives. (NB)