Discusses why college admissions officers, high school guidance counselors, or independent counselors must be prepared to help prospective college students understand how to afford a college education and benefit from financial aid. Provides a model, Financial Aid F.A.C.T.S., to help explain the world of financial aid. (Author/JDM)

Discusses the history of the concept of moral character in relation to student financial aid awards. Presents arguments against student financial aid from both liberal and conservative points of view, and asserts that, despite these arguments, student financial aid programs have consistently been shown to accomplish most policy objectives they…

Explores current options for using the World Wide Web and interactive media for undergraduate recruiting. Discusses some technological issues concerning market penetration of technologies, and explores the issue of return on investment. Currently available data do not support spending a lot of money on Web pages, although CD-ROM or floppy disks…

States that the process for college admissions has become stressful for students, families, and counselors. Discusses the process from different perspectives to determine if there are better ways to accomplish the steps involved. Examines issues of early decision, use of college rankings, making admission policies available on the web, helping…

States that similarities between education and other services may not be sufficient to conclude that services marketing methods can be easily transferred to all markets in higher education. Article identifies and discusses why higher education marketing is a particular challenge. Suggests that understanding these challenges can help in making…

Discusses the benefits of creating a resume in high school. Resume writing can be a sort of kick start into the world of postsecondary endeavors and the world of work. Resumes have been used with college admission applications, scholarship applications, job applications, and any other award or honor opportunity. (JBJ)

An economic squeeze is being placed on colleges and universities through reduced federal and state aid to education. Discusses the history of financial aid, who is considered needy, whether accepting a student loan is wise, the new Direct Loan program, prepayment loans, using college debt to your advantage, and future trends in financial aid. (JBJ)

Studied whether there are trends in how college admission officers are using the Enhanced ACT Assessment (ACT) or the Scholastic Assessment Test (SAT I), particularly when a student submits both. Found 93% of respondents were satisfied with either test. Methods of emphasizing or combining a test's scores varied significantly by state. (JBJ)

Discusses interviewing techniques for college admissions counselors. Suggests ways in which to be an attentive, genuine listener and evaluator for each prospective student. Includes advice on the following areas: purpose, query technique, listening, notetaking, humor, evaluation, and write-ups. (JBJ)

Multimedia can grab the attention of prospective students in an engaging, appealing way, while giving admission officers the opportunity to deliver information about every facet of campus life. Describes multimedia, its potential, and the production process as well as five current distribution methods. Discusses appropriateness of multimedia for…

Dramatic shifts in the characteristics and subsequent needs of college-going students are reshaping higher education's learning delivery system. A "generation of variance," wherein nontraditional students of today become the traditional/majority students of tomorrow, soon will dominate the student population of higher education. Discusses…

Posits that gifted, underachieving, recovering students can help deter others from self-destructive acts, and, therefore, warrant special consideration by admissions offices. Recovering students are often motivated to seek understanding and truth and possess a unique passion for learning. They can be an important asset to the campus community.…

One high school realized a new approach to career services was required if they were to meet the needs of students in the 21st century with limited resources. Discusses negative parent perceptions, causes of those perceptions, and steps taken to improve their program. (JBJ)

Describes changes that have occurred in high schools, colleges, and the entrepreneurial admission sector. Relates the evolution of the admission officer's job since the early 1960s and the profession's rapid growth. Details the hybrid role of marketer and educator for chief admissions officers, and issues a call for professional standards. (RJM)

Critically looks at how colleges review writing in students' application essays. Describes high school personal essay writing course for seniors designed to help students find "voice" suitable for personal essays, select original topic, and avoid some typical subjects that college essay readers may find tiring. Describes course's nine-point…