The pattern is familiar and frequent. The day following one of the chilling reports about a school shooting, Kristina Dooley's conversations with clients about college usually change at Estrela Consulting in Hudson, Ohio. The worries of the students and their parents bubble up. Rick Funk says his staff see a similar phenomenon among prospective…

While grades and course load are the top factors in the college admission decision, highlighting special talents or skills can help students stand out in a crowded applicant pool. Counselors and students must put considerable thought into how an applicant will highlight their talents in a college application. Students should start by identifying…

Small private colleges depend on tuition dollars to survive. To attract students, they lower the initial price tags, instead of offering discount rates, which, according to the National Association of College and University Business Officers, have cruised past 52 percent nationally. More than 40 colleges in the past 20 years have reduced tuition…

A growing group of admission officials, high school counselors, and college access professionals say rural students don't always have the same access to college as their counterparts in more urban areas. Given the barriers, those who advocate for rural students have developed a variety of ways they can be supported ranging from extra guidance from…

Adam Sapp, assistant vice president of admissions at Pomona College (CA), grew up in a town with a population of 950 residents. He graduated with 47 other seniors and was one of only five in his class headed directly to a four-year college. Sapp's experience mirrors that of thousands of other students nationwide, clearly demonstrating the need to…

Of the 41 nations in the Organization for Economic Cooperation and Development (OECD) and the European Union, the United States is the only country that does not mandate any paid leave for new parents. Every other nation requires at least two months of paid leave. Five states--California, New Jersey, New York, Rhode Island, and Washington--and the…

College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…

Providing access to the underserved has long been a priority in college admission. A newer trend to increase access to underserved students are fly-in programs that enable students to visit campuses overnight, get deeper insight into a college, and consider schools that they might not have otherwise. The idea for fly-ins is to increase the number…

Despite their lack of visibility, more than 7 million students in the United States are enrolled in rural school districts--about 15 percent of all public school students. Almost half of those rural students hover near or below the poverty line, and not all of them are white. More than 25 percent are children of color, according to a report by the…

College admission has always been a rewarding and at times, stressful, career path. For professionals new to the field, an increased competitiveness in college admission and advances in technology in the last decade or so have contributed to an even greater possibility of burnout early in the career. In this article, the author discusses important…

When professor Johnny Eric Williams at Trinity College (CT) sent out a racially charged tweet in the wake of last year's shooting at a congressional baseball practice, it thrust the institution into the media spotlight over how it responded. The tweet was portrayed in some media outlets as a racial remark against white people in general, although…

Deferred Action for Childhood Arrivals (DACA), which began in 2012 through an Obama executive order, provides individuals who entered the country illegally or overstayed visas as minors with work permits and protection from deportation. Of the approximately 11 million undocumented people in the United States, 690,000 hold DACA permits. They are…

National Assocation for College Admission Counseling (NACAC) members and staff traveled to Atlanta to present and participate in the 16th annual National Institute for the Study of Transfer Students (NISTS) conference, which serves professionals who directly support transfer students, conduct transfer-related research, and create policy.…

Applicants from high-performing high schools routinely enter the college admission process overscheduled and overwhelmed. Stress and sleep-deprivation have reached epidemic proportions at competitive high schools, while rates of depression and anxiety among US teens and young adults have skyrocketed. For this generation of students, the stakes…

This article discusses the role of a mentor. A mentor guides another person in making sound decisions, whether it is career or professional work ethic; it is someone invested in the other person's success. The article provides examples of national and regional opportunities that exist for people seeking mentors, as well as ideas for mentors…