Like most National Association for College Admission Counseling (NACAC) affiliates, the Western Association for College Admission Counseling (WACAC) earns most of its revenue from a trifecta of professional development events: Share, Learn, Connect (SLC) sessions, college fairs, and an annual conference. Last summer when the WACAC executive board…

It is becoming more and more common for adults to delay their education and enroll in college one or more years after they have graduated from high school. Typical reasons why a student starts later in life may include military deployment, a career change, lack of financial resources, and/or learning disabilities that hinder academic success.…

As the pandemic subsides in the United States and parts of the country edge toward normalcy, NACAC professionals believe that virtual recruitment resources that colleges invested much effort in developing will not vanish. They say that virtual recruitment will have long-lasting staying power as a supplement to in-person recruitment. This article…

There are a growing number of creative new ways that college admission professionals are reaching students and their families, but often, experts say, the biggest payoff can come from the simplest technique: building relationships. And those relationships may extend beyond the short-lived connections to the student who is inquiring or enrolling,…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

Recent data published by the Academic Senate for California Community Colleges (ASCCC) found that campus community impacts student success by 44 percent. Students are more likely to thrive when they have access to people who understand and relate to them and when they can gain support from programs that value their culture and ideology. Including…

Over the past two years, the Indiana affiliate's Government Relations Committee (GRC) has undergone a metamorphosis. As co-chair, the author has had the opportunity to witness the once largely inactive committee grow by 250 percent. The affiliate has embraced storytelling as an important advocacy tool. In this article, the author shares a couple…

Parents and guardians often have more fear than their students about the journey off to college. They are unsure about fit, cost and value, distance, health and safety, an empty nest, and more. COVID-19 has added even more factors into the mix. The pandemic drastically changed the way many colleges deliver instruction, as well as the ways students…

In both the stacks of research compiled by education think tanks and in the conversations had around the dining room table by families of aspiring college students, one stumbling block to college enrollment predictably crops up--financial aid. The topics range from avoiding endless, crushing debt to options for part-time jobs. But often the focus…

Of the 41 nations in the Organization for Economic Cooperation and Development (OECD) and the European Union, the United States is the only country that does not mandate any paid leave for new parents. Every other nation requires at least two months of paid leave. Five states--California, New Jersey, New York, Rhode Island, and Washington--and the…

The pattern is familiar and frequent. The day following one of the chilling reports about a school shooting, Kristina Dooley's conversations with clients about college usually change at Estrela Consulting in Hudson, Ohio. The worries of the students and their parents bubble up. Rick Funk says his staff see a similar phenomenon among prospective…

While grades and course load are the top factors in the college admission decision, highlighting special talents or skills can help students stand out in a crowded applicant pool. Counselors and students must put considerable thought into how an applicant will highlight their talents in a college application. Students should start by identifying…

Small private colleges depend on tuition dollars to survive. To attract students, they lower the initial price tags, instead of offering discount rates, which, according to the National Association of College and University Business Officers, have cruised past 52 percent nationally. More than 40 colleges in the past 20 years have reduced tuition…

A growing group of admission officials, high school counselors, and college access professionals say rural students don't always have the same access to college as their counterparts in more urban areas. Given the barriers, those who advocate for rural students have developed a variety of ways they can be supported ranging from extra guidance from…

Adam Sapp, assistant vice president of admissions at Pomona College (CA), grew up in a town with a population of 950 residents. He graduated with 47 other seniors and was one of only five in his class headed directly to a four-year college. Sapp's experience mirrors that of thousands of other students nationwide, clearly demonstrating the need to…