ERIC Number: EJ1177067
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Using Boundary Spanners to Turn a Student-Managed Café into a College-Wide Business Learning Laboratory
Robinson, David F.
Journal of Applied Research for Business Instruction, v14 n2 2016
This paper describes an experiential capstone strategy course and an interesting innovation by a team of students that helps spread experiential learning to many business courses. Students operate a retail café as a captive client for strategic consulting. Students sweep floors, serve espresso drinks, and set strategy. The café is a learning laboratory for student experiments, much as a chemistry lab helps students experiment with chemicals. Faculty and students found doing projects with the café difficult due to poor communication and coordination. The café team added a dedicated boundary spanning team to assist users with experiments and observations. These students span boundaries between the café and outside courses, ensuring that the projects are designed for implementation while minimizing disruption of the café's retail business. These projects often improve the café's retail capability and make it an effective learning laboratory for the whole college.
Descriptors: Experiential Learning, Business Administration Education, Retailing, Consultants, Laboratory Training, Student Projects, Teaching Methods, Design Requirements, Curriculum, Course Descriptions, College Students
Association for Research in Business Education - Delta Pi Epsilon. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail: firstname.lastname@example.org; Web site: http://www.dpe.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A