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Kendrick, Alice; Fullerton, Jami A. – Journal of Advertising Education, 2019
In a national survey, advertising students rated themselves overall as above average on media literacy knowledge and attitudes, though 43% said they often are confused about the quality of news and information. Students exhibited higher degrees of understanding of and interest in the media literacy dimensions of "Messages and Meanings"…
Descriptors: News Media, Media Literacy, Advertising, Business Administration Education
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Yoo, Seung-Chul; Morris, Pamela – Journal of Advertising Education, 2015
As the job market becomes increasingly competitive, advertising educators must help students develop stronger skills, prepare for career positions and become more attractive to employers. Internships are a way for students to acquire critical real-world proficiencies and stand out in a job search. At the same time, employers benefit from and rely…
Descriptors: Advertising, Employer Attitudes, Student Attitudes, Majors (Students)