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Blakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2017
Today's advertising students are digital natives who grew up embracing technology in all facets of their lives. This study reports the results of a survey of 39 advertising creatives and art directors as they described the role that technology plays in the conceptualization process at advertising agencies around the country. The findings suggest…
Descriptors: Advertising, Information Technology, Administrator Attitudes, Brainstorming
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Habib, Sabrina – Journal of Advertising Education, 2015
This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology…
Descriptors: Advertising, Technology Uses in Education, Creativity, Brainstorming