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ERIC Number: EJ1208366
Record Type: Journal
Publication Date: 2015-May
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
Teaching Approaches in Advertising: Creativity and Technology
Habib, Sabrina
Journal of Advertising Education, v19 n1 p17-25 May 2015
This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology changing the brainstorming and the collaborative process in advertising creativity? This work builds upon and enriches the literature on creativity education, providing future researchers and educators with insights on the contemporary advertising creative process.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil; United States