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Yoo, Seung-Chul; Morris, Pamela – Journal of Advertising Education, 2015
As the job market becomes increasingly competitive, advertising educators must help students develop stronger skills, prepare for career positions and become more attractive to employers. Internships are a way for students to acquire critical real-world proficiencies and stand out in a job search. At the same time, employers benefit from and rely…
Descriptors: Advertising, Employer Attitudes, Student Attitudes, Majors (Students)