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Showing 1 to 15 of 77 results Save | Export
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Michael B. Devlin – Journal of Advertising Education, 2024
Within the evolving landscape of advertising, educators and employers continuously strive to recognize students and potential employees for every competitive advantage. Creativity, a pivotal determinant of campaign effectiveness, has been recognized as the foremost soft skill sought by employers according to LinkedIn. Grounded in trait theory,…
Descriptors: Creativity, Adults, Job Skills, Personality Traits
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Sung Eun Park; Yeojin Kim; Eunyoung Kim – Journal of Advertising Education, 2024
Cultural diversity is a topic that has been taught across disciplines, but the pandemic has made it more difficult for universities and colleges to teach and discuss it when active interaction is limited in the classroom setting. The difficulties and challenges observed in communication courses, including advertising and public relations, brought…
Descriptors: COVID-19, Pandemics, Cultural Pluralism, Advertising
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Erika Fernández-Gómez; Beatriz Feijoo; Miriam Morante Bonet – Journal of Advertising Education, 2024
Influencers have emerged as influential figures in bridging the gap between brands and consumers, establishing this practice as a viable profession in advertising. Among the diverse spectrum of influencers, micro-influencers, characterized by their follower count of less than 100,000, excel in fostering engagement due to their perceived…
Descriptors: Advertising, Marketing, Barriers, Credibility
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Nelson, Michelle R.; Cook, Kirby – Journal of Advertising Education, 2023
Persons with disabilities make up at least 15% of the population, yet advertising has, until recently, virtually ignored this audience. We report findings from a survey with 126 students enrolled in advertising classes to gauge awareness, knowledge, and perceptions of disability and advertising. Results show that the majority of students were…
Descriptors: Achievement Gap, Advertising, College Students, Curriculum Design
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Wagler, Adam – Journal of Advertising Education, 2023
What role does advertising play in product development as part of owned media? For three years, a capstone advertising campaign course collaborated with STEM courses to form interdisciplinary teams composed of advertising, engineering, and computer science. The study provides insight into how teams can be more entrepreneurial by building on the…
Descriptors: Advertising, Capstone Experiences, Interdisciplinary Approach, Cooperative Learning
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Hettche, Matt; Clayton, Michael J.; Leichtentritt, Sophia – Journal of Advertising Education, 2023
Research skills are essential for lifetime learning. Content analysis is an excellent research method to introduce and practice at the undergraduate level. Utilized by academic and industry researchers alike, content analysis involves higher order critical thinking skills for organizing and interpreting complexity. This article outlines a…
Descriptors: Undergraduate Students, Advertising, Learning Activities, Class Activities
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Norman, Mario V.; McFarlane-Alvarez, Susan – Journal of Advertising Education, 2023
Following the protests and racial reckoning of 2020, advertisers renewed their focus on the importance of diversity, equity, and inclusion (DEI), as part of their everyday operations. Several recent examples point to brand equity erosion, or escalation of negative consumer responses, resulting from advertisers missing the mark in their efforts to…
Descriptors: Advertising, Equal Education, Student Diversity, Inclusion
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Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
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Deng, Tao; Kim, Hyejin; Uysal, Nur – Journal of Advertising Education, 2023
This paper explores the potential of a collaborative research laboratory to enhance advertising education by catalyzing student learning, engagement, and faculty interaction. By offering a comprehensive blueprint through this lab, we illuminate how institutions can leverage the benefits of such labs through immersing students in practical consumer…
Descriptors: Advertising, Professional Education, Teaching Methods, Faculty Workload
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Rademacher, Mark A. – Journal of Advertising Education, 2022
Research on student-run communication agencies (SRAs) documents significant learning outcomes, benefits for job placement, and career success. Research, however, rarely investigates cultural aspects of the agency experience. This study employed in-depth interviews with agency student leaders and advisors to explore the influence of agency culture…
Descriptors: Advertising, Management Development, Diversity, Inclusion
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Huntington, Heidi E. – Journal of Advertising Education, 2022
Visual bookmarking app Pinterest, known for its aspirational and consumptive qualities of users' "pinning" work, has recently made concerted forays into the online advertising and marketing space. At the same time, its visual and collaborative qualities offer unique potential for application in pedagogy. This paper describes a…
Descriptors: Social Media, Advertising, Teaching Methods, Computer Mediated Communication
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Waters, Gerald; Waymer, Damion – Journal of Advertising Education, 2022
The following teaching brief outlines ways for advertising and public relations educators to discuss gender pay equity in the classroom. We know that educators are asked to teach about matters of diversity; yet many faculty members do not have adequate resources to do so. Faculty can rely on data and reports, but there are few hands-on activities…
Descriptors: Assignments, Advertising, Public Relations, Rewards
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Blakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2022
Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth…
Descriptors: Advertising, Interprofessional Relationship, Program Administration, Managerial Occupations
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Fernandes, Juliana; Lu, Lincoln; Nunez, Sarai – Journal of Advertising Education, 2022
Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study…
Descriptors: Team Teaching, Business Administration Education, Advertising, Capstone Experiences
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Graeme Duffett, Rodney; Henry Cromhout, Dylan – Journal of Advertising Education, 2022
A number of marketing and marketing communication service learning (SL) projects/student-run agencies (SRAs) are used to provide real clients with valuable services, resources, knowledge and many other benefits. However, most research only examines the student benefits, so this research addresses the research gap by considering the community…
Descriptors: Satisfaction, Service Learning, Marketing, Student Leadership
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