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Jack Rotfeld, Herbert – Journal of Advertising Education, 2019
The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title.
Descriptors: Advertising, Business Administration Education, Business Schools, Departments
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Kendrick, Alice; Fullerton, Jami A. – Journal of Advertising Education, 2019
In a national survey, advertising students rated themselves overall as above average on media literacy knowledge and attitudes, though 43% said they often are confused about the quality of news and information. Students exhibited higher degrees of understanding of and interest in the media literacy dimensions of "Messages and Meanings"…
Descriptors: News Media, Media Literacy, Advertising, Business Administration Education
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Blakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2019
As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…
Descriptors: Creativity, Advertising, Teaching Methods, Assignments
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Devlin, Michael B. – Journal of Advertising Education, 2019
This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.
Descriptors: Advertising, Teacher Attitudes, Creativity, Educational Benefits
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Villegas, Jorge – Journal of Advertising Education, 2019
This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.
Descriptors: Business Schools, Business Administration Education, Advertising, Interdisciplinary Approach
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Haygood, Daniel M.; Vincent, Hal; Bush, Lee – Journal of Advertising Education, 2019
Student-run communications agencies on university campuses provide the opportunity for communications students to apply classroom learning to real client projects with actual budgets. Students have direct contact with marketing and communication professionals who hold the students accountable for their work and results. This research looks at the…
Descriptors: Advertising, Personnel Selection, Student Organizations, Student Experience
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Habib, Sabrina – Journal of Advertising Education, 2015
This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology…
Descriptors: Advertising, Technology Uses in Education, Creativity, Brainstorming
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Yoo, Seung-Chul; Morris, Pamela – Journal of Advertising Education, 2015
As the job market becomes increasingly competitive, advertising educators must help students develop stronger skills, prepare for career positions and become more attractive to employers. Internships are a way for students to acquire critical real-world proficiencies and stand out in a job search. At the same time, employers benefit from and rely…
Descriptors: Advertising, Employer Attitudes, Student Attitudes, Majors (Students)
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Landreth Grau, Stacy; Wilson, Chris – Journal of Advertising Education, 2015
This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a…
Descriptors: Partnerships in Education, Team Teaching, Marketing, Advertising
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Bush, Lee – Journal of Advertising Education, 2015
Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…
Descriptors: College Students, Student Projects, Agencies, Advertising
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Kinsky, Emily S. – Journal of Advertising Education, 2015
The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential…
Descriptors: Advertising, Business Administration Education, Experiential Learning, Simulation