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Agnihotri, Rama Kant; McCormick, Kay – International Multilingual Research Journal, 2010
This article examines signage as a site for the negotiation of meaning between the potential intentionality of the creator and the potential readings of the target audience. Data is drawn from 2 major sources: sociologically and economically differentiated geosemiotic landscapes of Delhi and the advertisements of a large, well-known Indian…
Descriptors: Written Language, Signs, Foreign Countries, Advertising