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Fayard, Pierre – International Journal of Science Education, 1991
Proposes methods for the optimal popularization of science and technology to shape and influence public opinion about the utility of associated policies and goals. Emphasizes that such popularization should concentrate on enabling laypeople to acquire an adequate level of scientific and technological literacy, applicable to their everyday lives.…
Descriptors: Change Agents, Change Strategies, Community Change, Educational Trends
Peer reviewed Peer reviewed
Wilkie, Tom – International Journal of Science Education, 1991
Discusses concerns about public understanding of science in the United Kingdom in relation to structure and content of newspapers, particularly the inadequacy of the press to be a vehicle for promoting scientific literacy within the citizenry. Argues that changes in science coverage by the media must originate from the scientific community with…
Descriptors: Foreign Countries, Informal Education, Mass Media Effects, Mass Media Role