NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20200
Since 20191
Since 2016 (last 5 years)1
Since 2011 (last 10 years)1
Since 2001 (last 20 years)1
Source
International Journal of…1
Author
Agrawal, Shiv Ratan1
Mittal, Divya1
Education Level
Higher Education1
Postsecondary Education1
Audience
Location
India1
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Agrawal, Shiv Ratan; Mittal, Divya – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to explore the key role of WhatsApp as WhatsApp-customer relationship management (w-CRM) for strengthening the relationship in the education sector. The paper is exploratory in nature. Design/methodology/approach: A self-administered questionnaire was developed with 20 items for four latent constructs. The…
Descriptors: Computer Oriented Programs, Handheld Devices, Computer Uses in Education, Undergraduate Students