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ERIC Number: EJ1156382
Record Type: Journal
Publication Date: 2017-Sep
Pages: 34
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1368-1613
How Do Personality Traits Shape Information-Sharing Behaviour in Social Media? Exploring the Mediating Effect of Generalized Trust
Deng, Shengli; Lin, Yanqing; Liu, Yong; Chen, Xiaoyu; Li, Hongxiu
Information Research: An International Electronic Journal, v22 n3 Sep 2017
Introduction: Personality and trust have been found to be important precursors of information-sharing behaviour, but little is known about how these factors interact with each other in shaping information-sharing behaviour. By integrating both trust and user personality into a unified research framework, this study examines how trust mediates the effect of personality traits (specifically, agreeableness and conscientiousness) in triggering information-sharing behaviour in an online social networking environment. Method: Integrating the Big Five theory of personality and the theory of generalised trust, a research framework is proposed for the determinants of information-sharing behaviour on social media. Data about personality, trust, and information sharing were collected from Chinese youths through an online survey. Analysis: Structural equation modelling was applied to data from 311 valid questionnaires to verify the research framework. Results: Both personality traits and generalised trust have a significant impact on information-sharing behaviour on social media, and generalised trust plays a mediating role between personality traits and information-sharing behaviour. Conclusion: This research advances the understanding of why information is shared within social media contexts with regards to trust and personality traits. It also clarifies the connections between personality traits, information-sharing behaviour on social media, and generalised trust.
Thomas D. Wilson. 9 Broomfield Road, Broomhill, Sheffield, S10 2SE, UK. Web site: http://informationr.net/ir
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Identifiers - Assessments and Surveys: NEO Personality Inventory