An online survey of 374 US college students was conducted in April, 2015 to examine whether and how subjective norm, direct and indirect experiences related to China, their perceptions of China (China's country reputation), and media coverage of China influence their interests of studying in China. Statistical results show that their subjective…

Short-term study tours are among the fastest growing of study abroad experiences and serve the largest percentage of students choosing to study abroad. Fifty-six percent of students studying abroad go on short-term study trips lasting anywhere from two to eight weeks. These trips have the advantage of being able to provide study travel experiences…