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College Faculty2
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Community College Review2
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Roueche, John E.1
Winter, Paul A.1
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The Application of Marketing Theory to Community College Faculty Recruitment: An Empirical Test.
Peer reviewed Peer reviewed
Winter, Paul A. – Community College Review, 1996
Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…
Descriptors: Advertising, College Faculty, College Planning, Community Colleges
Identifying the Strangers: Exploring Part-Time Faculty Integration in American Community Colleges.
Peer reviewed Peer reviewed
Roueche, John E. – Community College Review, 1996
Describes a model developed to improve the integration of part-time faculty, using socialization, communication, and participation strategies to enhance identification with the institution. Discusses results from a study of community college strategies for integrating part-time faculty, indicating that few institutions had aggressive strategies.…
Descriptors: College Environment, College Faculty, Community Colleges, Educational Practices