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ERIC Number: EJ1190744
Record Type: Journal
Publication Date: 2018
Pages: 7
Abstractor: As Provided
ISSN: ISSN-1740-4622
Persuasion GO: An Activity for Increasing Students' Awareness of Approaches to Social Influence
Seiter, John S.; Gass, Robert H.; Seiter, Christian R.
Communication Teacher, v32 n4 p179-185 2018
Courses: Persuasion, Compliance Gaining. Objectives: In this single-class activity, based loosely on the video-game sensation Pokémon GO, students learn about, enact, and "capture" a variety of compliance-gaining tactics. Along the way, they gain awareness of various approaches to persuasion, the implications of using such approaches, habitual persuasion, and the goals-plans-action model.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Guides - Classroom - Teacher; Tests/Questionnaires
Education Level: N/A
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A