NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 11 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Janack, James A. – Communication Teacher, 2021
Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.
Descriptors: Persuasive Discourse, Marketing, Public Speaking, Communication Skills
Peer reviewed Peer reviewed
Direct linkDirect link
Seiter, John S.; Gass, Robert H. – Communication Teacher, 2021
Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.
Descriptors: Persuasive Discourse, Communication Skills, Computer Mediated Communication, Group Dynamics
Peer reviewed Peer reviewed
Direct linkDirect link
LeFebvre, Leah E.; Yilmaz, Gamze; LeFebvre, Luke; Allen, Mike – Communication Teacher, 2020
This study examined how group members with differential levels (highest, middle, and lowest) of ability contributed to argumentative communication while facilitating a cooperative learning process in a small group communication course. Results demonstrated that during discussions: (1) highest ability members utilized more evidence than middle or…
Descriptors: Cooperative Learning, Persuasive Discourse, Learning Processes, Communication Skills
Peer reviewed Peer reviewed
Direct linkDirect link
Haugen, Jenna; Lucas, Kristen – Communication Teacher, 2019
Courses: Public speaking, business and professional communication, group communication. Objectives: This activity will introduce Monroe's Motivated Sequence as a way to organize persuasive arguments; improve students' ability to deliver presentations with consistent content, voice, and style; and improve team-based delivery skills.
Descriptors: Sequential Approach, Communication Skills, Group Activities, Public Speaking
Peer reviewed Peer reviewed
Direct linkDirect link
Dubisar, Abby M.; Hunt, Kathleen P. – Communication Teacher, 2018
Courses: Rhetorical Criticism, Composition, Environmental Communication. Objectives: This unit activity, for which students view a documentary to identify and evaluate persuasive ethos and then create their own rhetorical messages for reducing food waste, serves as a platform for teaching both the critique and practice of rhetoric, as well as…
Descriptors: Environmental Education, Rhetorical Criticism, Writing (Composition), Wastes
Peer reviewed Peer reviewed
Direct linkDirect link
Marietta-Brown, Ashley – Communication Teacher, 2011
As one of the foundations of persuasion, fallacies should be included in the teaching of persuasive speaking. It is important that speakers avoid misleading their audience as they have an ethical responsibility to tell the truth and avoid misleading information. If discovered, fallacies in messages can damage the credibility of the speaker and…
Descriptors: Television Commercials, Persuasive Discourse, Communication Skills, College Instruction
Peer reviewed Peer reviewed
Direct linkDirect link
Procopio, Claire – Communication Teacher, 2011
In this assignment, students are asked to promote a communication course to potential majors by making a short advertisement, effectively using persuasive techniques and audience analysis. The focus on communication course offerings compels students to consult the university catalog and research the communication curriculum, opening up the…
Descriptors: Majors (Students), Public Speaking, Computer Uses in Education, Educational Technology
Peer reviewed Peer reviewed
Direct linkDirect link
Seiter, John S.; Gass, Robert H. – Communication Teacher, 2007
This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…
Descriptors: Audience Awareness, Audience Analysis, Periodicals, Persuasive Discourse
Peer reviewed Peer reviewed
Direct linkDirect link
Fellows, Kelli L.; Madden, Steven J. – Communication Teacher, 2006
For many students, public speaking is a communication apprehension inducing event. Others may enter the public speaking classroom as confident speakers but are restrictive in their approach to topic selection and alternative solution development. Both scenarios present a particular challenge for teachers who require students to present a variety…
Descriptors: Public Speaking, Speeches, Speech Communication, Persuasive Discourse
Peer reviewed Peer reviewed
Direct linkDirect link
Stevens, Betsy – Communication Teacher, 2005
The ability to communicate persuasively is an important managerial tool. Surveys of both students and employers underscore the importance of oral and written communication skills and persuasion to successful careers in business. Writing persuasive documents to customers, subordinates, superiors, or stakeholders requires the ability to analyze the…
Descriptors: Accidents, Insurance, Motor Vehicles, Surveys
Peer reviewed Peer reviewed
Direct linkDirect link
Hutchins, Holly M. – Communication Teacher, 2004
Although the written resume is one of the more important documents in a student's arsenal of employment materials, most business people are equally interested in how well applicants can "orally" present their experience and education. Students who can effectively present their resume not only exhibit strong communication skills in employment…
Descriptors: Job Applicants, Persuasive Discourse, Salesmanship, Self Concept