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Janack, James A. – Communication Teacher, 2021
Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.
Descriptors: Persuasive Discourse, Marketing, Public Speaking, Communication Skills
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Seiter, John S.; Gass, Robert H. – Communication Teacher, 2021
Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.
Descriptors: Persuasive Discourse, Communication Skills, Computer Mediated Communication, Group Dynamics
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LeFebvre, Leah E.; Yilmaz, Gamze; LeFebvre, Luke; Allen, Mike – Communication Teacher, 2020
This study examined how group members with differential levels (highest, middle, and lowest) of ability contributed to argumentative communication while facilitating a cooperative learning process in a small group communication course. Results demonstrated that during discussions: (1) highest ability members utilized more evidence than middle or…
Descriptors: Cooperative Learning, Persuasive Discourse, Learning Processes, Communication Skills
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Parviz, Elnaz – Communication Teacher, 2020
Courses: Public speaking. Objective: This activity introduces and activates Monroe's Motivated Sequence.
Descriptors: Communications, Public Speaking, Learning Activities, Teaching Methods
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Sánchez Sánchez, Virginia; Martinez, Emilly K.; Jackson, Diane L. – Communication Teacher, 2020
Metatheoretical perspectives, and their role in influencing the research process, can be difficult for undergraduate students to grasp. The communication field brings together myriad approaches to communication, lending to students' confusion (Muller, H. L., & Craig, R. T. [2007]. Introduction. In R. T. Craig & H. L. Muller [Eds.],…
Descriptors: Undergraduate Students, Communication Research, Theories, Introductory Courses
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Rood, Craig – Communication Teacher, 2020
As a communication educator, the author's goal is to help students examine and understand how communication addresses--or, in this case, fails to address--public problems such as gun violence. Communication concepts can provide insight about America's bewildering debates about gun violence, and in turn, these debates can help illustrate and refine…
Descriptors: Weapons, Violence, Social Problems, Persuasive Discourse
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Williams, Jenilee Crutcher; Wright, Courtney N. – Communication Teacher, 2020
Communication courses enhance learning through engaging diverse perspectives. However, students' unawareness of diverse perspectives can inhibit communication effectiveness and classroom engagement. Communication teachers encounter challenges and opportunities when these viewpoints impact students' assignment quality, class discussion…
Descriptors: Bias, Consciousness Raising, Class Activities, Stereotypes
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Hanasono, Lisa K. – Communication Teacher, 2020
Courses: This unit-level teaching assignment was designed for courses on rhetoric, persuasion, professional communication, public speaking, and business communication. Objectives: By completing this activity, students should be able to: (1) identify and research a specific job, scholarship, or award they'd like to pursue within the next six…
Descriptors: Letters (Correspondence), Job Applicants, Advocacy, Rhetoric
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Pruim, Douglas E. – Communication Teacher, 2019
Courses: Critically fun is a single-class activity for communication classes discussing persuasive messages, the effects of mass media, or rhetorical analysis (e.g. public speaking, communication theory, mass media, and rhetoric). Objectives: By the end of the activity, students should be able to analyze critically the rhetorical significance of…
Descriptors: Communications, Persuasive Discourse, Humor, Political Issues
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Mapes, Meggie – Communication Teacher, 2019
Courses: Storytelling, persuasion, gender and communication, argumentation and debate. Objectives: In this essay, I map a unit-specific activity for an undergraduate class in argumentation and debate. I argue for the integration of a trans-affirming pedagogy as a key rhetorical frame in communication studies courses. Such pedagogical commitments…
Descriptors: Undergraduate Students, Persuasive Discourse, Debate, Interpersonal Communication
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Cooper, Troy B. – Communication Teacher, 2019
Courses: Public Speaking, Rhetorical Criticism, Persuasion, Political Communication, and Media Communication. Objectives: By the end of this activity, students should be able to: explain the key components of Lloyd Bitzer's rhetorical situation; assess and navigate various conditions affecting various speaking situations; conduct audience analysis…
Descriptors: Public Speaking, Rhetorical Criticism, Persuasive Discourse, Audience Analysis
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Haugen, Jenna; Lucas, Kristen – Communication Teacher, 2019
Courses: Public speaking, business and professional communication, group communication. Objectives: This activity will introduce Monroe's Motivated Sequence as a way to organize persuasive arguments; improve students' ability to deliver presentations with consistent content, voice, and style; and improve team-based delivery skills.
Descriptors: Sequential Approach, Communication Skills, Group Activities, Public Speaking
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Engstrom, Craig L. – Communication Teacher, 2019
Courses: Business and Professional Communication, Persuasion. Objectives: Students demonstrate application of rhetorical invention and improved persuasive writing style through a brief, multi-draft writing activity.
Descriptors: Business Communication, Persuasive Discourse, Writing (Composition), Writing Instruction
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Dubisar, Abby M.; Hunt, Kathleen P. – Communication Teacher, 2018
Courses: Rhetorical Criticism, Composition, Environmental Communication. Objectives: This unit activity, for which students view a documentary to identify and evaluate persuasive ethos and then create their own rhetorical messages for reducing food waste, serves as a platform for teaching both the critique and practice of rhetoric, as well as…
Descriptors: Environmental Education, Rhetorical Criticism, Writing (Composition), Wastes
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Seiter, John S.; Gass, Robert H.; Seiter, Christian R. – Communication Teacher, 2018
Courses: Persuasion, Compliance Gaining. Objectives: In this single-class activity, based loosely on the video-game sensation Pokémon GO, students learn about, enact, and "capture" a variety of compliance-gaining tactics. Along the way, they gain awareness of various approaches to persuasion, the implications of using such approaches,…
Descriptors: Persuasive Discourse, Class Activities, Video Games, Compliance (Psychology)
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