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Janack, James A. – Communication Teacher, 2021
Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.
Descriptors: Persuasive Discourse, Marketing, Public Speaking, Communication Skills
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Seiter, John S.; Gass, Robert H. – Communication Teacher, 2021
Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.
Descriptors: Persuasive Discourse, Communication Skills, Computer Mediated Communication, Group Dynamics
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Sánchez Sánchez, Virginia; Martinez, Emilly K.; Jackson, Diane L. – Communication Teacher, 2020
Metatheoretical perspectives, and their role in influencing the research process, can be difficult for undergraduate students to grasp. The communication field brings together myriad approaches to communication, lending to students' confusion (Muller, H. L., & Craig, R. T. [2007]. Introduction. In R. T. Craig & H. L. Muller [Eds.],…
Descriptors: Undergraduate Students, Communication Research, Theories, Introductory Courses
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Williams, Jenilee Crutcher; Wright, Courtney N. – Communication Teacher, 2020
Communication courses enhance learning through engaging diverse perspectives. However, students' unawareness of diverse perspectives can inhibit communication effectiveness and classroom engagement. Communication teachers encounter challenges and opportunities when these viewpoints impact students' assignment quality, class discussion…
Descriptors: Bias, Consciousness Raising, Class Activities, Stereotypes
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Hanasono, Lisa K. – Communication Teacher, 2020
Courses: This unit-level teaching assignment was designed for courses on rhetoric, persuasion, professional communication, public speaking, and business communication. Objectives: By completing this activity, students should be able to: (1) identify and research a specific job, scholarship, or award they'd like to pursue within the next six…
Descriptors: Letters (Correspondence), Job Applicants, Advocacy, Rhetoric
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Cooper, Troy B. – Communication Teacher, 2019
Courses: Public Speaking, Rhetorical Criticism, Persuasion, Political Communication, and Media Communication. Objectives: By the end of this activity, students should be able to: explain the key components of Lloyd Bitzer's rhetorical situation; assess and navigate various conditions affecting various speaking situations; conduct audience analysis…
Descriptors: Public Speaking, Rhetorical Criticism, Persuasive Discourse, Audience Analysis
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Haugen, Jenna; Lucas, Kristen – Communication Teacher, 2019
Courses: Public speaking, business and professional communication, group communication. Objectives: This activity will introduce Monroe's Motivated Sequence as a way to organize persuasive arguments; improve students' ability to deliver presentations with consistent content, voice, and style; and improve team-based delivery skills.
Descriptors: Sequential Approach, Communication Skills, Group Activities, Public Speaking
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Engstrom, Craig L. – Communication Teacher, 2019
Courses: Business and Professional Communication, Persuasion. Objectives: Students demonstrate application of rhetorical invention and improved persuasive writing style through a brief, multi-draft writing activity.
Descriptors: Business Communication, Persuasive Discourse, Writing (Composition), Writing Instruction
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Seiter, John S.; Gass, Robert H.; Seiter, Christian R. – Communication Teacher, 2018
Courses: Persuasion, Compliance Gaining. Objectives: In this single-class activity, based loosely on the video-game sensation Pokémon GO, students learn about, enact, and "capture" a variety of compliance-gaining tactics. Along the way, they gain awareness of various approaches to persuasion, the implications of using such approaches,…
Descriptors: Persuasive Discourse, Class Activities, Video Games, Compliance (Psychology)
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Gatchet, Roger Davis; Gatchet, Amanda Davis; Farquhar, Zoe C. – Communication Teacher, 2018
Courses: Communication Theory, Nonverbal Communication, Public Speaking. Objective: At the end of this activity, students should be able to define key components of expectancy violations theory and apply the theory to analyze violations that occurred in Clint Eastwood's speech at the 2012 Republican National Convention.
Descriptors: Audiences, Speeches, Conferences (Gatherings), Nonverbal Communication
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Hunter, Karla M. – Communication Teacher, 2016
Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…
Descriptors: Autobiographies, Assignments, Self Evaluation (Individuals), Persuasive Discourse
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Hill, Ian E. J. – Communication Teacher, 2015
Challenging students to educate the public about how rhetoric functions is a primary impetus of the argumentative dictionary eBook. In this author's classes, "rhetoric" means the communicative tactics and strategies used to motivate actions and beliefs. With its emphasis on open-access rhetorical pedagogy, this project and its impetus…
Descriptors: Electronic Publishing, Student Developed Materials, Rhetoric, Persuasive Discourse
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Smith, Christina M. – Communication Teacher, 2015
As Barry Brummett (1984) has argued, the purpose of rhetorical theory is pedagogical--providing students with resources for understanding the rhetorical transactions that they encounter every day. An understanding of the implications of ideology is necessary for advanced communication students. Kellner and Share (2005) contend that this is…
Descriptors: Ideology, Theories, Rhetoric, Power Structure
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Ramos Salazar, Leslie – Communication Teacher, 2015
Rocca's (2010) extensive literature review suggests that some students are reticent in voicing their opinions due to the fear of rejection by their peers when using the persuasive approach and for believing that their voice does not matter in public settings. Similarly, Arnot and Reay (2007) often find an imbalance of power, which fosters the…
Descriptors: Public Speaking, Rhetoric, Student Attitudes, Environmental Influences
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Lemesianou, Christine A. – Communication Teacher, 2007
Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…
Descriptors: Advertising, Organizational Communication, Persuasive Discourse, Public Relations
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