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Boninger, Faith; Molnar, Alex – Commercialism in Education Research Unit, 2016
Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…
Descriptors: Privacy, Information Security, Student Records, Data Collection
Molnar, Alex; Boninger, Faith; Fogarty, Joseph – Commercialism in Education Research Unit, 2011
Over the past several decades, schools have faced increasing pressure to "partner" with businesses, both to be seen as responsive to the business community and out of the hope that partnerships would help make up budget shortfalls as states reduced public funding for education. Often, school-business partnerships are little more than…
Descriptors: Commercialization, School Business Relationship, Partnerships in Education, Public Education
Molnar, Alex; Koski, William S.; Boninger, Faith – Commercialism in Education Research Unit, 2010
This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of…
Descriptors: School Business Relationship, Corporate Support, Donors, Fund Raising
Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph; Geary, Sean – Commercialism in Education Research Unit, 2010
In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…
Descriptors: Foreign Countries, Elementary Secondary Education, Advertising, Merchandising
Molnar, Alex; Miron, Gary; Urschel, Jessica – Commercialism in Education Research Unit, 2009
Education management organizations, or EMOs, emerged in the early 1990s in the context of widespread interest in so-called market-based school reform proposals. Wall Street analysts coined the term EMO as an analogue to health maintenance organizations (HMOs). Proponents of EMOs claim that they bring a much needed dose of entrepreneurial spirit…
Descriptors: School Restructuring, Educational Administration, Educational Change, Profiles
Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph – Commercialism in Education Research Unit, 2009
As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…
Descriptors: Role of Education, Purchasing, Consumer Economics, Business
Molnar, Alex; Garcia, David R.; Miron, Gary; Berry, Shannon – Commercialism in Education Research Unit, 2007
The for-profit education management industry has, based on the available data, entered a period of relative stability. The industry's actual condition, however, is more difficult to determine than ever. This is because companies that dominate the industry are privately held and do not have to provide information to the public that they choose not…
Descriptors: Proprietary Schools, Industry, Status, Enrollment Trends
Molnar, Alex; Garcia, David R.; Bartlett, Margaret; O'Neill, Adrienne – Commercialism in Education Research Unit, 2006
This annual report, in its eighth edition, found that after several years of growth, the EMO (Education Management Organization) industry appears to be entering a period of reconfiguration. In this year's "Profiles", the number of companies listed and the number of schools they manage are down slightly; student enrollment in EMO-managed…
Descriptors: Proprietary Schools, Industry, Enrollment Trends, Annual Reports
Molnar, Alex; Garcia, David R. – Commercialism in Education Research Unit, 2005
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…
Descriptors: Foreign Countries, Role of Education, Purchasing, Critical Thinking
Molnar, Alex; Garcia, David R. – Commercialism in Education Research Unit, 2005
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…
Descriptors: Role of Education, Consumer Economics, Marketing, Contracts
Molnar, Alex; Garcia, David; Sullivan, Carolyn; McEvoy, Brendan; Joanou, Jamie – Commercialism in Education Research Unit, 2005
This annual report, in its seventh edition, found that Education Management Organizations (EMOs) tend to focus on managing charter primary schools and on enrolling relatively large numbers of students in those schools. Fifty-nine EMOs operate in 24 states and the District of Columbia, enrolling some 239,766 students. The report is the most…
Descriptors: Charter Schools, Proprietary Schools, Privatization, Charts