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Levin, Richard – College and University, 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…
Descriptors: Foreign Countries, College Students, Student Recruitment, Value Added Models
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Adams, Amelia – College and University, 2009
This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically,…
Descriptors: College Choice, College Attendance, Enrollment Management, Interaction
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Head, Joe F.; Hughes, Thomas M. – College and University, 2004
Colleges and universities must seek or develop the most competitive enrollment management tools in order to reach and admit qualified students. However, institutions that utilize transactional Web features are more effective if they can personalize services by providing useful customized information in real time for the prospect. Well crafted high…
Descriptors: College Admission, Self Help Programs, Counseling Services, Colleges