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Poock, Michael C. – College and University, 1999
A study investigated the factors influencing the decision of 180 doctoral students in higher-education administration to apply to their current institutions. Factors found particularly important to students of color included academic reputation and faculty friendliness, in addition to those factors rated as important by students in general. (MSE)
Descriptors: Academic Aspiration, Black Students, College Applicants, College Choice
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Olson, Carol – College and University, 1992
Two studies of variables influencing graduate students' consideration and choice of school found positive association with university personnel was a prime enrollment motivator. Students' decision process has changed over time. Evidence suggests students prefer an institution that is "user-friendly," affordable, and committed to quality. Cost and…
Descriptors: College Administration, College Choice, Costs, Educational Quality
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Simmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
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Hossler, Don; And Others – College and University, 1991
A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…
Descriptors: College Administration, College Admission, College Choice, Grades (Scholastic)
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Ott, Mary Diederich – College and University, 1991
A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…
Descriptors: College Administration, College Admission, College Applicants, College Choice
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Olson, Carol; King, Milton A. – College and University, 1985
A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)
Descriptors: College Applicants, College Choice, Decision Making, Graduate Students
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Anderson, Caitlin – College and University, 1994
This study analyzed the admissions materials sent by four major Midwestern research universities to each of four hypothetical prospective students (first- through fourth-year high school students). The material was analyzed on the basis of timeliness, personalization, pricing, image, and segmentation. (MDM)
Descriptors: College Admission, College Bound Students, College Choice, High School Students
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Williams, Terry E. – College and University, 1986
The concept of student-institution fit includes much more than institutional searches for students with predetermined characteristics based on the characteristics of graduates. It requires a broad interactionist perspective, links with an institution-wide student retention plan, realistic information dissemination, and response to existing…
Descriptors: College Administration, College Admission, College Choice, Expectation