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Bouse, Jim – College and University, 2016
Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas…
Descriptors: Enrollment Management, Strategic Planning, Public Relations, Mass Media Use
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Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
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McGhee, Kenneth – College and University, 2016
Student retention is an important part of a strategic enrollment management plan. Many scholars have written about the challenges of helping students not only enroll in college but also complete their degree programs. Among students pursuing a doctoral degree in higher education administration, student retention is a popular topic. Many doctoral…
Descriptors: Enrollment Management, Enrollment, Higher Education, School Holding Power
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Ishitani, Terry T. – College and University, 2016
Coupled with the most recent national data set, this study investigated the college persistence behavior of first-generation students and found that they were most likely to withdraw from college during their second year. Moreover, this study unpacked the time-varying nature of academic and social integration. The effect of social integration on…
Descriptors: First Generation College Students, Social Integration, Academic Persistence, School Holding Power
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Seheult, Erin – College and University, 2016
Based on her own experience as a 25-year-old director of a new department and mentee of a university vice president, Erin Seheult shares what millennials want from mentors. A conversation with her own mentor illuminated four aspects of her boss's mentorship that she cherished and have broader applications that appeal to millennial mentees.…
Descriptors: Generational Differences, Mentors, Employees, Student Needs
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Levin, Richard – College and University, 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…
Descriptors: Foreign Countries, College Students, Student Recruitment, Value Added Models
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Knievel, Michael S. – College and University, 2016
Even though a first-year writing course remains a near-standard component of the college experience, its "content" and the "path" students take to enroll in it are not so standard. Two recent changes at a public, land-grant institution with a selective admission policy and an undergraduate population of approximately 10,000…
Descriptors: At Risk Students, College Readiness, Transitional Programs, Technological Literacy
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Parks, Rodney L.; Holmes, Melissa T. – College and University, 2016
Having spent many years in registration and records, the authors of this article write that they often are struck by the number of higher education professionals with advanced degrees who choose not to contribute to the literature. Registrars and admissions officers know student data better than any others on campus. Often considered the hub of…
Descriptors: Admissions Officers, Registrars (School), Undergraduate Students, Student Research
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Watkins, J. Foster – College and University, 2016
I wrote this reflective piece in 1999 as I was assuming my first full-time position as a professor with limited administrative responsibilities at the University of Alabama at Birmingham (UAB). After 30-plus years in administrative roles in higher education that provided the opportunity to teach on a part-time basis only, I quickly became aware of…
Descriptors: College Faculty, Personal Narratives, Instructional Leadership, College Administration
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Ward, Terri; Jacobs, Jonathan; Thompson, Roger T. – College and University, 2016
The number of international students enrolling at U.S. higher education institutions has increased dramatically in the last 20 years. U.S. institutions welcome these students as they affirm their academic reputation and their claims to provide a global experience for domestic students. Is this student group being served effectively? The increase…
Descriptors: Foreign Students, College Freshmen, Academic Achievement, Grade Point Average
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Fifolt, Matthew; Burrowes, Jeffrey; McPherson, Tarrant; McCormick, Lisa C. – College and University, 2016
Experts have noted a great deal of variability among U.S. higher education institutions' planning and preparedness for emergency situations. However, resources are available to help campus leaders effectively mitigate, prepare for, respond to, and recover from a multitude of disaster scenarios. One way for emergency managers and campus leaders to…
Descriptors: Emergency Programs, Higher Education, National Surveys, Risk Assessment
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Kerlin, Christine – College and University, 2016
Mentoring occurs in formal and informal ways. While formal mentoring programs are valuable, the majority of people are likely to have opportunities for informal mentoring in their workplace and in their communities. The author makes the point that mentors are all around us, and each of us may have the capacity to mentor or to be mentored, whether…
Descriptors: Mentors, Helping Relationship, Higher Education, Program Effectiveness
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Taylor, Alexander; Parks, Rodney; Edwards, Ashley – College and University, 2016
In recent years, veterans have enrolled at higher education institutions in vastly increasingly numbers to utilize their Post-9/11 GI Bill benefits. In response to this influx, universities have established a variety of resources and support systems designed to serve the needs of student veterans. There has also been heightened attention toward…
Descriptors: Veterans Education, Higher Education, Postsecondary Education, Access to Education
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Monk-Turner, Elizabeth – College and University, 2016
President Obama and others have called for free community college--"America's College Promise." Yet controversy surrounds the community college system, with proponents emphasizing the educational opportunities provided while critics bemoan the high dropout rate and lack of equality of educational outcomes. Little research explores how…
Descriptors: Community Colleges, College Transfer Students, Criminology, Educational Experience
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Cramer, Sharon F. – College and University, 2016
When a person looks back at critical career moments in higher education either as a student, teacher, or staff member, they likely recall people who went out of their way to provide advice when they were unsure or uneasy. This article reaches out to those who are considering becoming a mentors. It provides guidance for beginning a mentoring…
Descriptors: Mentors, Higher Education, Individual Characteristics, Reflection
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