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Simmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
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Kline, Theresa J. B. – College and University, 1991
A study of job satisfaction at a college registrar's office investigated overall job satisfaction, physical working environment, motivational culture, and worker needs. Findings included significant differences in satisfaction between registration and admissions units. Recommendations for improved sampling, choice of variables, and research design…
Descriptors: College Administration, College Admission, Employee Attitudes, Higher Education
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Hand, Randall – College and University, 1992
Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the…
Descriptors: Admission (School), Enrollment, Higher Education, Marketing
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Rombouts, Stephen – College and University, 1991
The use of contingency tables in creating a statistical profile of a college student population is explained. The method provides simultaneous cross-indexed frequency distribution of two database fields. Common uses are discussed, and application is illustrated in a hypothetical student retention study. Extensions for nonnumerical fields and…
Descriptors: College Administration, College Students, Computer Software, Higher Education
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Bateman, Mark; Hossler, Don – College and University, 1996
Compared development of postsecondary education plans of African American and White ninth graders, vs variables of the Hossler/Gallagher Three Phase Model of College Choice. Subjects were from 2,930 households with students attending 21 Indiana high schools. Results indicate the variables were more predictive for Whites than African Americans, and…
Descriptors: Black Students, College Administration, College Bound Students, College Choice