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ERIC Number: EJ851063
Record Type: Journal
Publication Date: 2009
Pages: 8
Abstractor: ERIC
ISSN: ISSN-0010-0889
College Choice+Enrollment Management = Enrollment Choice
Adams, Amelia
College and University, v84 n4 p42-49 Spr 2009
This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically, research on this topic has focused on either the college choice process made by students or the enrollment management practices of institutions. Taken separately, each implies the participation of the other group, yet few research studies have specifically examined how each directly affects the other (McDonough 1994). Thus, the author proposes a model that attempts to explicitly represent how the interaction of these two processes--college choice and enrollment management--results in joint decisions of college selection and matriculation. Specific suggestions are provided regarding how an institution might adjust its enrollment management strategies in order to have a positive impact on students during the early stages of the college choice process. (Contains 1 figure.)
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A