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| Canadian Modern Language… | 5 |
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| Courtel, Claudine, Ed. | 1 |
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Peer reviewedCourtel, Claudine, Ed.; Amyot, Denise, Ed. – Canadian Modern Language Review, 1985
A series of class activities for French instruction includes uses of the telephone book, tape recordings, advertising, word and pattern games, and creation of a radio program. Suggestions for instruction of Canadian natives include games for animal, body, and clothing vocabulary. (MSE)
Descriptors: Advertising, Canada Natives, Class Activities, Classroom Techniques
Peer reviewedBrown, James W. – Canadian Modern Language Review, 1983
Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)
Descriptors: Advertising, Commercial Art, Comparative Education, Educational Theories
Peer reviewedLentz, Francois – Canadian Modern Language Review, 1988
Suggests a variety of class activities analyzing the language used in French-language advertisements. (MSE)
Descriptors: Advertising, Class Activities, Classroom Techniques, Discourse Analysis
Peer reviewedBrunet, Jean-Paul – Canadian Modern Language Review, 1988
Onomatopoeia is overlooked in many French grammar courses but plays a key role in everyday speech. Classification according to the feelings communicated stresses their importance. Students enjoy learning the sounds produced by animals in a second language and discovering the abundance of onomatopoeia in songs, commercials, comic books, and slang.…
Descriptors: Advertising, Classification, Classroom Techniques, Comics (Publications)
Peer reviewedLentz, Francois; Campbell, Robert; Carstens, Annik; Peloquin, Henri; Roy, Helene – Canadian Modern Language Review, 2000
Illustrates the pedagogical potential of advertising messages in the French immersion classroom. Students learn to develop a critical analysis of the advertising messages they see and hear. (Author/VWL)
Descriptors: Advertising, Critical Thinking, Foreign Countries, French
