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Brown, James W. – Canadian Modern Language Review, 1975
Illustrates how a number system in a foreign language can be taught and learned in a cultural context. (PMP)
Descriptors: Cultural Awareness, Cultural Context, Language Instruction, Number Systems
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Brown, James W. – Canadian Modern Language Review, 1980
Discusses the use of visual materials in second language instruction to produce verbal utterances. (AM)
Descriptors: Second Language Instruction, Semiotics, Speech Communication, Speech Skills
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Brown, James W. – Canadian Modern Language Review, 1984
Jakobson's communication model, grounded in semiotic theory, provides an excellent point of departure for developing specific pedagogical approaches to the constituent elements of all communicative acts, verbal or nonverbal. True communication occurs only when students and teachers are cognizant of the features and functions of communication as…
Descriptors: Communication (Thought Transfer), Communicative Competence (Languages), Educational Strategies, Linguistic Theory
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Brown, James W. – Canadian Modern Language Review, 1983
Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)
Descriptors: Advertising, Commercial Art, Comparative Education, Educational Theories
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Brown, James W.; Clarke, Paul – Canadian Modern Language Review, 1987
The "Guide Michelin de France" is proposed as an authentic document for studying France and its language, increasing student motivation, and fostering an appreciation of the link between language and culture. Three ways (grammatical, communicative, and cultural) of exploiting the guide's semiotics are demonstrated. (MSE)
Descriptors: French, Guides, Ideography, Instructional Materials