The rapid growth in popularity of social networking sites has spurred research exploring the impact of usage in a variety of areas. The current study furthered this line of research by examining the relationships between social network usage and adjustment to college in the academic, social, personal-emotional and university affiliation domains. Realising the number of students with social networking accounts, some universities have developed strategic plans for social media. Thus, this study also compared two universities, one with a social media strategic plan and one without, to determine if the planning process had an influence on students. Results indicated that social network usage was related to college adjustment. Specifically, those students who reported higher rates of social media use reported lower levels of adjustment to college in all domains. However, there were no differences between the two universities, indicating that having a social media strategic plan does not influence students in the area of college adjustment. These results are discussed in light of retention rates and changing practices within higher education.