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ERIC Number: EJ981968
Record Type: Journal
Publication Date: 2012-Mar
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0036-651X
Jumping on the Social Media Bandwagon
Blakeslee, Lori
School Business Affairs, v78 n3 p8-10 Mar 2012
Should a school district jump on the social media bandwagon? Yes! Social media provide a low-cost way to communicate school district priorities, influence decision makers, and tell its story without filters. Equally important, social media are where constituents are spending a lot of their time. With more than 800 million members, Facebook is an ideal way to communicate and interact with audiences. Every day, these millions of people connect with friends, families, organizations, and brands on Facebook. With a simple click of the "like" button on a district's Facebook page, stakeholders can stay up-to-date with district news. Trailing Facebook is Twitter with more than 300 million users. Twitter is a microblog that allows its members to communicate with "followers" in 140 characters or fewer. They can share photos and videos in addition to text. It's a great way to direct followers to content on the district Website. A school district should be using these social media tools for three important reasons: (1) To listen to what is being said about the school district; (2) To inform and engage constituents (parents, taxpayers, the business community, etc.); and (3) To respond. This article provides suggestions that can help a school district increase fans and followers beyond the usual active parents and community members and discusses how a school district can keep constituents engaged.
Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A