Purpose/Objectives: American children's consumption of fruits and vegetables (FVs) does not meet current recommendations. Hence, several federally funded, school-based programs have been initiated over the last several years. One such program is the United States Department of Agriculture Fresh Fruit and Vegetable Program (FFVP), which provides FVs free of charge to elementary school children 2-4 days per week. The objective of this study was to evaluate the effectiveness of several behavioral and environmental interventions to increase the proportion of students bringing and consuming FV snacks from home on days when they are not provided through the FFVP. Methods: This study was a pre-, post-experimental intervention conducted with 4th and 5th grade students (N = 76) at a FFVP elementary school in Wisconsin. The intervention consisted of three distinct conditions in which teachers provided students with several types of incentives contingent upon bringing and consuming FVs for snack periods on non-FFVP days. Researchers assessed the combined effects of incentives, praise, prompting and modeling. Results: Results indicated the use of small incentives (stickers) had little impact; however, larger and more varied prizes (e.g., toys, coupons for computer time) and also prompting and modeling strategies increased FV consumption from 7% during baseline to nearly 40%. The interventions increased participants' FV consumption by an estimated 768 items over the course of the study. Applications to Child Nutrition Professionals: This study details an intervention for increasing children's consumption of FVs that could be easily replicable and inexpensive for schools to implement. Increased exposure through the FFVP, accompanied by appropriate incentives and encouragement, can give students a chance to experience the inherent taste and nutritional rewards of FVs while also fostering a behavior pattern that could easily become habitual.