While infanticide or sex selective abortion in rural areas of the world may seem to have little to do with a famous musician who is a domestic abuser from the first world who avoids criminal punishment while being applauded and glamourized, the message going out to girls is consistent: they are not valued in the same way that boys are. In order to…

We examined whether men, but not women, would be distracted by a female sales representative's exposed cleavage, leading to greater perceived efficacy for a weak, but not for a strong product. A community sample of 88 men and 97 women viewed a video of a female pharmaceutical sales representative who (a) had exposed cleavage or dressed modestly…

Describes a short course on sex-role stereotyping in which students were allowed to discover for themselves the myths regarding sex stereotypes. (Author/HMV)

Conducted during the summers of 1970 and 1971, this study examined the relationship between the maternal attitudes of Negro mothers towards women's role and their educational aspirations and expectations for their daughters. A random sample of 294 metropolitan and 259 nonmetropolitan black Texas homemakers was used. These homemakers were…

Described are the American occupational structure by sex existing in 1970 and 1960, and the associated reward structure for these occupations in 1969. The 1969 income differential is decomposed into components which may be attributed to (1) differences in the opportunity structure of women according to occupation, education, and weeks worked, and…

The Office of Research of the American Council on Education has established a file--the "ACE Institutional Research File"-- to (1) provide reasonable coverage of the national population of institutions of higher education; (2) contain information on a wide variety of topics likely to be pertinent to higher education research; (3) include complete…

Based on research findings that sex stereotyping used for product commercials is offensive and often ineffective, recommendations for change have been proposed to the advertising industry. Women, in particular, have been portrayed in advertising in traditional domestic roles, emphasizing the consumer role, especially in television advertising.…

A study explored the effects of both the sales representative's and the target consumer's biological gender upon the persuasive strategy choice of the salesperson. Data from 204 salespeople responding to a 27-item questionnaire were collected over a 6-week period. The results indicate clear differences between men and women sales representatives…

Boys, far from being discriminated against, provide more intense stimuli for teachers and receive more positive as well as more negative attention from teachers than do girls. (Author)

Sexism and racism in advertising have been well documented, but feminist research aimed at social change must go beyond existing content analyses to ask how advertising is created. Analysis of the "mirror assumption" (advertising reflects society) and the "gender assumption" (advertising speaks in a male voice to female…

Twenty male and 20 female 4-year olds viewed a 19-minute "Sesame Street" videotape once a week for 3 weeks to determine whether comprehension would improve if time was given to "process" the tape and if instructions were previewed. Findings indicate that repeated viewing was most important in comprehension; previewing…

A quick search in the "Community College Journal of Research and Practice" for Barbara Townsend's name produces 62 entries. A handful of those entries are the articles that Barbara has authored, but many more are articles that cite her work. Another search on the Web of Science database that tracks citations in a specific set of peer-reviewed…

In order to determine why course enrollments in the SUN (State University of Nebraska) program, which is the University of Mid-America's course delivery system in Nebraska, were markedly lower than expected over a two-year period, a telephone survey with a stratified sample of approximately 1,200 adults was conducted. The survey questions provided…

This paper brings learning, mass media and technology together in a critical analysis of advertising and its gendered implications in terms of women's desires and investments in technology. It uses two advertisements for laptop computers that appeared in the same weekend news magazine as an analytical opportunity to examine collisions and…

This research study was undertaken to determine prevalence of health misconceptions of twelfth grade students in each of three sizes of public high schools in the state of Colorado. Also, whether prevalence of misconceptions was related to factors of: sex, grade-point average, level of father's education, level of mother's education, father's…