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ERIC Number: EJ915370
Record Type: Journal
Publication Date: 2011-Feb
Pages: 22
Abstractor: As Provided
ISSN: ISSN-0143-4632
Reconstructing the Past? Low German and the Creating of Regional Identity in Public Language Display
Reershemius, Gertrud
Journal of Multilingual and Multicultural Development, v32 n1 p33-54 Feb 2011
This article deals with language contact between a dominant standard language--German--and a lesser-used variety--Low German--in a situation in which the minoritised language is threatened by language shift and language loss. It analyses the application of Low German in forms of public language display and the self-presentation of the community in tourism brochures, focusing on bilingual linguistic practices on the one hand and on underlying discourses on the other. It reveals that top-down and bottom-up approaches to implementing Low German in public language display show a remarkable homogeneity, thus creating a regional "brand". The article asks whether a raised level of visibility will in itself guarantee better chances for linguistic maintenance and survival of the threatened language. (Contains 10 figures, 1 table, and 7 notes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany