In this article, we turn the tripartite responsibility of teaching, scholarship, and service inside out. Rather than considering service to be a poor stepchild to scholarship and teaching, we reason that service as engaged scholarship should be the centerpiece of academic life, especially in an applied discipline like parks, recreation, and tourism. We reason further that improving engaged service should be the driving force behind good teaching, student learning, and scholarship. Finally, we reason that impact factor, a term commonly limited to citations in scholarly journals, should be expanded to include positive differences made on the ground in professional practice as well as scholarly presentations and publications that display the value of the scholarship of engagement and the scholarship on teaching and learning.