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ERIC Number: EJ954438
Record Type: Journal
Publication Date: 2011-Dec
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-5315
Positive Examples and Lessons Learned from Rural Small Business Adoption of E-Commerce Strategies
Lamie, R. David; Barkley, David L.; Markley, Deborah M.
Journal of Extension, v49 n6 Article 6RIB4 Dec 2011
Rural small businesses struggling against the current of competition from "big box" retailers, weak consumer demand, and on-line shopping options must find strategies that work. Many are finding that adoption of e-commerce strategies is a key to survival, even prosperity. This article highlights the lessons learned from a recent case study research project of rural businesses from across the country, sponsored by the National Extension E-Commerce Initiative. Suggestions are provided for Extension educators to use these materials to directly assist rural businesses consider thoughtful adoption of e-commerce strategies. (Contains 1 table.)
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Basic Education; Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A