ERIC Number: EJ688409
Record Type: Journal
Publication Date: 2004-Nov-1
Sun Protection Motivational Stages and Behavior: Skin Cancer Risk Profiles
Pagoto, Sherry L.; McChargue, Dennis E.; Schneider, Kristin; Cook, Jessica Werth
American Journal of Health Behavior, v28 n6 p531-541 Nov 2004
Objective: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers. Method: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged. Results: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior. Conclusion: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A