Risk permeates all aspects of modern life, and the International Secondary Education Market (ISEM) is no exception. Drawing on empirical data, this paper considers a specific type of risk: namely, the potential loss of cultural identity, which Nigerian parents associate with educating their children in the West. This paper argues that Nigerian families employ three key risk management strategies (the Right time; the Right country; and the Right school--or the 3Rs) in their attempt to mitigate and/or avoid this perceived risk. Adopting a broadly socio-cultural analysis of risk, the paper argues that parents' understanding of risk as well as the type of risk management strategy they use are shaped by socio-cultural factors such as religion, gender, and social class. Data from the study indicate that cultural and religious beliefs influence which of their children parents choose to invest in, and in which country they chose to educate them, as certain bodies are rendered more "risky" and in need of closer monitoring.