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ERIC Number: EJ1034493
Record Type: Journal
Publication Date: 2014
Pages: 15
Abstractor: As Provided
ISSN: ISSN-1052-8008
Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting
Seevers, Matthew T.; Rowe, William J.; Skinner, Steven J.
Marketing Education Review, v24 n2 p85-99 Sum 2014
Conventional wisdom in sales management encourages public delivery of positive feedback, and private delivery of negative feedback. In stark contrast, U.S. educators typically provide all performance feedback in relative (if not strict) privacy to comply with the Family Educational Rights and Privacy Act (FERPA). To investigate this discrepancy, we hypothesize and test the effects of feedback transparency (i.e., public versus private delivery) and feedback valence (i.e., positive versus negative feedback) on key student outcomes: motivation, fairness, and satisfaction. The paper concludes with a discussion of implications for research and educational practice, including whether or not FERPA legislation may hamper desired student outcomes.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Laws, Policies, & Programs: Family Educational Rights and Privacy Act 1974