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Peer reviewed Peer reviewed
ERIC Number: EJ652419
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0884-1241
Using "Relationship Marketing" Theory To Develop a Training Model for Admissions Recruiters.
Gyure, James F.; Arnold, Susan G.
Journal of Marketing for Higher Education, v10 n4 p35-49 2001
Addresses a critical aspect of enrollment management by providing a "conceptual training outline" based on relationship marketing and management principles for admissions recruiters and other appropriate enrollment staff. Provides a set of "Attitude Tools" to suggest how various training methods might benefit from a consistent underlying theoretical construct. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A