ERIC Number: EJ652419
Record Type: Journal
Publication Date: 2001
Using "Relationship Marketing" Theory To Develop a Training Model for Admissions Recruiters.
Gyure, James F.; Arnold, Susan G.
Journal of Marketing for Higher Education, v10 n4 p35-49 2001
Addresses a critical aspect of enrollment management by providing a "conceptual training outline" based on relationship marketing and management principles for admissions recruiters and other appropriate enrollment staff. Provides a set of "Attitude Tools" to suggest how various training methods might benefit from a consistent underlying theoretical construct. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A