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ERIC Number: ED283186
Record Type: Non-Journal
Publication Date: 1987-Aug-4
Pages: 26
Abstractor: N/A
Reference Count: N/A
Current Research on Television-Influenced Constructions of Social Reality.
Ogles, Robert M.
On the assumption that the mass media, to some degree, shape their users' thoughts about the nature of the world, this paper explores the development of a framework for studying television-influenced social reality--the controversial television-viewing-and-aggression hypothesis known as cultivation theory, as well as recent cultivation theory studies, and directions for future research into the cultivation effect. The first section of the paper provides the definition of social reality in the context of mass communication, and discusses the historical cleavage between the European and American traditions of research on knowledge, culture, and communication as addressed by several researchers. The second section concentrates on G. Gerbner's concept of cultivation theory, in which he argues that the discrepancy between television content and the "real world" results in two sources of dissimilar information about the nature of the world--whichever body of information guides an individual's orientation to the world depends on the amount of television to which that person has been exposed. Recent research in cultivation studies is also reviewed extensively in this portion of the paper. The last section considers relevant areas for future research, and how the rapid advancement of technological resources (especially the proliferation of cable TV and video recorders) has complicated the measurement--and therefore the effects--of television viewing. (A figure, a table of data, and 46 footnotes are included.) (NKA)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A